The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
About
Professor, Speaker, Author, blogger, all-around old man. Having taught a full 48-hour MBA course in Marketing with Social Media at a graduate school in Silicon Valley, Bill delivers insights from recent, real and relevant case studies. Bill has been working in social media for more than 8 years and has more than 90 million unique visitors from organic search to his network of sites and in a variety of niches. He knows what works, what doesn’t, what can kill a site, and what can cause it to grow. Bill has a network of 5000+ Meetup followers in the heart of Silicon Valley. He is a paid, professional, international, in-demand speaker.
Articles
5 Ways to Tell if Your Content Marketer is on The Up And Up
Not all SEOs are shysters. Too many, however, are. Not all content marketers are shady either. Still, too many are. I suppose if I thought...
What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have
Many people think the more backlinks the better, and that is simply not true. If it were a matter of the more backlinks I had...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of...
4 Reasons Why Social Network Marketing is a Bad Content Strategy
Social network marketing is a poor strategy if your aim is new business, solid leads, and good traffic that converts. Playing around in the social...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!)...
Which is Better For Content Marketing: Long-Form or Short, Regular Posts?
There seems to be some confusion over which is a better content marketing strategy: Long, deep well-researched articles or short, to-the-point regular updates. Not any...
Case Study: How Long Does It Take to See Organic Search Results?
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see...
In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing?
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these...
Hard Proof That Content Marketing Works—A Professional Speaker Case Study
At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up...
4 Steps to Beat Any Niche Website at Content Marketing
My clients ask the same thing your clients ask, “How can I be number one in the rankings?” I know the answer. In fact, I...