Reddit Announces AI & Automation Features To Its Ads Manager
Reddit recently announced a suite of new AI and automation tools to its Ads Manager platform to help streamline ad creation and enhance performance.
Brooke Osmundson
Director of Growth Marketing
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Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
Google Ads Tutorial: How to Leverage AI Video Enhancements
Learn how Google Ads’ AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
What Are Display Ads: A Complete Guide for Digital Marketers
Discover the essentials of display advertising, from types and strategies to top tools, to boost your PPC campaigns and drive maximum results.
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Discover the top 7 mistakes ecommerce retailers make with Google Shopping and how to avoid them.
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance
Discover AI-powered bid strategies in Google Ads and learn how to choose the right one to maximize your PPC performance and achieve your goals.
15 Ways To Improve Conversion Rates In Google Ads
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips.
Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws
Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year.
Google Marketing Live 2024: The Ultimate Recap For Advertisers
After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement.
How To Use The Google Ads Search Terms Report
Discover the hidden powers of the Google Ads Search Terms Report to help maximize your Google Ads strategy and improve ROI.
What Is Programmatic Advertising? How Does It Work?
Harness the power of programmatic advertising with this in-depth guide. Learn the mechanics and strategies to take your advertising to the next level.
12 Types Of Google Ads Extensions, Now Assets
Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide.
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google’s 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers.
Essential Guide to PPC Automation Layering: Boosting Efficiency and Effectiveness
Use PPC automation layering to your advantage to reduce the amount of busywork and increase strategic outputs in your campaigns.
7 Google Ads Shortcuts For Better Results With Less Effort
Use these seven Google Ads shortcuts to help you save time, get faster insights, and be on your way to better PPC results.
First-Party Data 101: Understanding and Using Customer Information
Unlock the power of first-party data by discovering what it is, how to collect it, and how to use it in your marketing strategy.
Just In: Google To Support Programmatic Bidding For Limited Ads
Google is set to launch new support for programmatic ad serving for Limited ads. Learn more about the change for publishers here.
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
Google Performance Max: Everything You Need To Know
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.
An In-Depth Guide To Google Ads
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns.
Microsoft Ads Announces New Bid Strategies For Audience Ads
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Microsoft Announces pubCenter For Website Monetization
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.
How Proper PPC Management Can Save You Money
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Organic vs. Paid Social Media: How To Align Your Strategy
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
Cracking the PPC Code for Tech Brands: 5 Strategies You Need Now
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.
Mastering App Install Campaigns To Achieve More Impactful Results
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.
How To Install The Google Tag For Conversion Tracking
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
What Are Good Google Ads Benchmarks In 2023? [STUDY]
See how your Search campaign’s performance measures up against the latest 2023 benchmarks from Wordstream by LOCALiQ.