10 Biggest & Best PPC Features Of The Year
Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC?
Brooke Osmundson
Director of Growth Marketing
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Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.
10 Remarketing Lists To Boost PPC Performance
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.
Google Ads Conversion Lift Tutorial For Advertisers
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
Google Updates Display & Video 360 Account Level Suspension Policies
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.
What Does Chip-Making Demand Tell Us About Search Demand?
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.
Google Announces Sunset Of Similar Audiences
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected.
Apple Offers New Ad Placements In App Store
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures.
Google Updates “Unavailable Video” Policy
Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster.
B2B PPC Experts Give Their Take On Google Search On Announcements
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Search On 22: Google Debuts 9 New Shopping Features
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
How To Launch Your First Google Ads Remarketing Campaign
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.
New Apple Ads Spot Available To Advertisers In Q4
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022.
Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.
Instagram Beta Testing New Repost Feature
See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it.
Google Updates Its Guide on Preventing Spam and Abuse
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers.
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
LinkedIn’s 20 Most Popular Courses Are Free – For Now
From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022.
How Do Retargeting Ads Work, Anyway?
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
Is Google Losing Steam In The Ad Marketplace?
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace.
Inflation’s Impact On Ad Spend Detailed In Merkle Report
Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance.
Two More DSPs Remove Google Open Bidding
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers?
Get To Know Ad Rank & Learn 3 Ways To Improve It
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.
Declining Support Of Tech Regulation – How Does This Impact PPC?
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Google Debuts Upgrades To Its Enterprise 360 Suite Tools
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.
Google Execs Share Vision & Strategy For Google Ads
Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.
Meta Brings Transparency To Electoral & Political Ads
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.