About
Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022.
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.
See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th.
Learn the basics of cost per click bidding, why it’s important, and when to use it.
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers.
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022.
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace.
Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance.
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers?
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.
Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta.
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube.
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.