There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
Brooke Osmundson
Director of Growth Marketing
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Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
YouTube Adds New Connected TV Capabilities
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
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Pinterest Bans Climate Change Misinformation
Pinterest rolled out a new content policy to combat misinformation on climate change. It’s the first digital platform to provide clear and distinct guidelines.
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The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
TikTok Launches Search Ads Beta For Selected Partners
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Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits.
Reminder: Support For Google Expanded Text Ads Ends On June 30
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.
Hotel Booking Links Now Available In Google Search & Maps
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.
New Related Search Feature For AdSense Is Introduced
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New Integration For GA4 And Search Ads 360
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Google Introduces New Vehicle Ads Format
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Google Ads Has A New Way To Measure Offline Leads
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Google Ads Updates Destination Requirements Policy
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
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Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators.
Google Rolls Out Short Titles For Product Ads
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
Facebook Ads: When Is Paying For Engagement Worth It?
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Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
Google Ads Announces Top 3 Priorities for 2022
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Google Highlights Performance Max Campaigns In Weekly PPC Chat
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Google Ads Makes Changes To Automated Extensions
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Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates
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Google Ads Introduces New Recommendations For Discovery Campaigns
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Google Ads Performance Max Replaces Smart Shopping & Local
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Google Sunsets FLoC, Announces New Topics API Solution
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
Google Ads Introduces New Experiments Page
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