Google Unveils New Ads Manager Tools For Video Ads
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.
Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.
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TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube.
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
Local SEO experts took the virtual stage for attendees of LocalU Advanced earlier this month. See the top takeaways for local marketers.
Pinterest rolled out a new content policy to combat misinformation on climate change. It’s the first digital platform to provide clear and distinct guidelines.
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads.
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits.
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started.
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms.
Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US.
International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started.
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators.
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.