How Do Algorithms Work? A Basic Primer for Non-Marketers
Many people are suspicious of information they find online, but a very basic understanding of how algorithms and machine learning work can help.
About
Carolyn is passionate about digital marketing, website architecture, SEO, and demand generation. Originally a writer, she also loves a good article and to analyze what works well for content. She’s worked in digital marketing for almost 10 years and loves untraditional industries.
Articles
Marketing & Technology Data Is Racist & Biased: Here’s How Marketers Can Fix It
Learn how modern algorithms and machine learning amplify the effects of racism and how marketers can change that.
How to Make Content Marketing Part of Your Company’s DNA
Here’s how you can start spreading the content marketing mojo out of marketing and across the company.
4 Things No One Tells You When You Start Your Own Marketing Business
Ready to be your own boss? These four tips will help you build your new marketing business.
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know
Here’s how creatives and SMBs can find success in driving visitors to their website from Google and other search engines.
Working from Home: 31 Tips to Be More Productive & Successful
Here are tips to help you feel more productive when you telecommute and to keep your body and mind healthy.
What Can You Do If Your Dream Marketing Job Turns Out to Be a Nightmare?
These tips will steer you in the right direction to find the career solution that works best for you.
11 Ways to Increase User Engagement & Why It Matters for SEO
User engagement is a hallmark of SEO success. Learn more about what user engagement is and 11 tips to boost yours.
Thirty 30-Day Challenge Ideas That Are Perfect for Digital Marketers
Take this opportunity to dive into one of these 30-day challenges that are perfect for digital marketers.
7 Steps to Drive More Conversions with a User-Focused Content Matrix
Give users content they need. Use this content matrix to create content pillars around your target audience.
How to Write for Users & Search Engines
These five types of content can help spark conversations and get your site to the top of search results.