The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
About
Carolyn Shelby is Principal SEO at Yoast, the world’s most popular WordPress SEO plugin, with over 13 million active installations. She’s been developing and marketing Internet technologies since 1994, beginning as a co-founder of an ISP offering internet access, web hosting, and website development in the early days of the web.
Carolyn specializes in technical and enterprise SEO and has led SEO strategies for some of the world’s most recognized brands, including Disney’s ESPN, Tribune Publishing (Los Angeles Times, Chicago Tribune, Baltimore Sun, and more), and large nonprofit organizations. She excels at helping organizations optimize their web architectures and align digital strategies to drive growth and succeed in today’s AI-driven search landscape.
Articles
WordPress SEO Myths Busted: What You Really Need To Know
Let’s debunk common WordPress SEO myths to help you drive better rankings and gain clarity on your SEO strategy.
Is Multiple Domains Pointing to Single Website Good for SEO?
Will redirecting other domains to a primary one be a good idea for SEO? Here’s what you need to know before you make that decision.
How Can I Feature a Temporary Promotion Without Losing My Primary Keyword?
Is it possible to change the featured offer on a page without losing the ranking for a prized keyword? Yes (probably). Learn more here.
Google & Newspapers: Google to Stay on ‘Their’ Side of the Content Line
According to an interview with the Financial Times, Google (NYSE:GOOG) has been considering buying a newspaper or using the charitable arm of the search giant...