Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Find out how to measure social media impact beyond surface-level indicators. Learn how to align with social media algorithms and adhere to privacy regulations.
About
Chelsea Alves is a results-driven content marketing leader with extensive experience in digital marketing, content strategy, artificial intelligence, and SEO.
Articles
Building Trust In The AI Era: Content Marketing Ethics And Transparency
Learn how to thrive in the content overload era with ethical content marketing practices. Build trust, stand out, and engage your audience with quality content.
The Rise Of Micro-Communities: What This Means For Social Media Marketers
Explore the growing trend of micro-communities on social media, which offer marketers opportunities to engage with niche, tight-knit audiences.
How Marketers Can Reach Gen Z On Social Media
Get insights into the ways in which Generation Z is engaging with social media to build relationships and share their stories.
How To Reduce Ghost Completes And Improve Survey Responses
To improve content quality, explore how ghost completes undermine the surveying process, factors that contribute to ghost completes, and strategies to reduce ghost completes.
Exploring Innovative Content Formats For Effective Marketing Beyond Blogs
In this post, we explore 5 innovative content formats to incorporate into your strategy.
10 Best Social Media Interaction Posts
Social media interaction, done right, helps you learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty.
What Is The Content Marketing Funnel?
Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem.
8 Facebook Marketing Tips To Revitalize A Boring Page
You’ve created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips.
How To Delete Google Reviews (And When You Should)
Poor reviews on Google make your “digital storefront” look bad. Take action quickly to remove spam reviews and know what to do if you can’t.
Local SEO Schema: A Complete Guide To Local Markup & Rich Results
Get more website visitors when you use schema to boost your local SEO. Learn how to use third-party tools and validation via Google Search Console.
Is Getting Your Google Business Profile “Google Guaranteed” Worth It?
Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it.
10 Big Ways Infographics Benefit Your Content Strategy
Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why.
8 Google Business Profile Updates To Make For The Holidays
Explore 8 Google Business Profile updates that will help improve your local rankings and visibility this holiday season.
10 Tips for Creating Mobile-Friendly Content
Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it.