Privacy, Personalization & PPC
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
Christi Olson
Head of Evangelism
Company
Bing Ads @Microsoft
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Expertise
About
Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017.
Articles
Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping
Let’s explore the growth of the “Buy Online, Pick Up In-Store” experience and how retailers can leverage it.
Fact or Myth: Mobile Killed Desktop
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
A Working Mom’s 3 Top Tips for Success & Survival
The lessons learned from parenting can make us more effective professionals and focus on what’s important.
How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know
Learn why you need to understand your funnels to create great remarketing campaigns (and five simple ways to do so).
Why Optimizing for Quality Score Still Matters & How to Do It
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
5 Essential Skills Every PPC Professional Needs to Have
Learn the top five skills that every PPC professional needs in order to succeed.
4 Tactics to Navigate the New Retail Search Frontier
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
10 Tips on How to Compete When CPCs Are Super High
How can you stay competitive when CPCs are ridiculously high? These 10 tips will help you out.