The Value of Multilingual Online Marketing Campaigns in Domestic Markets
Whether you are an SEO expert or a business owner, you must have by now seen astounding examples of the potential of foreign language internet...
About
Christian Arno is the founder of Lingo24, a global translation company. Launched in 2001, Lingo24 now has over 200 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
Articles
The International Importance of Mobile Search
Mobile search marketing is perhaps the biggest growth area in digital marketing right now, and there’s a good reason for that. The foreign language internet...
Eight Tips for Monitoring Brand Reputation across Languages
With native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue...
5 Top Tips for Multilingual Link-Building
Many businesses are taking advantage of the reach of the internet by creating foreign language websites to access potential clients from every corner of the...
Keywords, Domain Names and the Foreign Language Internet
Logo.com was sold in November for $500,000. Whilst we could talk all day about whether any domain name is worth that much money (for the...
How to: Conduct Foreign Language PPC Campaigns
Was one of your new year’s resolutions to make more money online with more visitor conversions? If so, then 2011 might be the year for...
Differences between Google and its Local Competitors
Imagine if you could travel back to the days when Google was still a young upstart in the search engine game, when making your way...
Don’t be Another Link in the Chain: Quality Content and PR is Key to International SEO
SEO is categorized into two broad categories: off-page and on-page optimization. On-page is more straight-forward, in that full control lies with the optimizer. In the...
Content and Culture: Localization for Global Businesses
Okay, so you’ve decided to launch fully localized, multilingual versions of your company’s website – that’s great news. And you’ve even painstakingly researched all the...
The Three Step Process to Effective Multilingual Keywords
While it is often regarded as the lingua franca of the internet, English is not quite the dominant online force many imagine it to be....
Top Tips for Multilingual Marketing and SEO
If you want your web marketing efforts to be as successful as possible in overseas markets, you need to think about properly localising your websites...