How To Calculate Your Total Addressable Market (TAM) For SEO
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula.
Dan Taylor
Partner & Head of Technical SEO
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About
I’m Head of Technical SEO at SALT.agency, a bespoke technical SEO consultancy with offices in the UK and the United States.
I speak at digital marketing and SEO conferences both in the UK and abroad in Europe and the US, as well as contribute to a number of podcasts, webinars, and industry journals and blogs. In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition with research into, and the applications of CDN and edge modifications for SEO purposes.
Articles
A Complete Guide To the Google Penguin Algorithm Update
Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today?
How 3 Different Enterprise SaaS Content Strategies Work (With Examples)
Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies.
Important KPIs To Measure For An Organic SaaS Campaign
Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.
Product Detail Page SEO: How Product Information Management (PIM) Helps
Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how.
How Should We Internally Link Hub & Spoke Content For SEO?
Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today.
Why NAP & User Experience Are Crucial To Local SEO
A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know.
Regex For SEO: A Guide To Regular Expressions (With Use Cases)
Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO.
Building A Keyword Strategy For Comparison Content
Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy.
3 Ways Edge SEO Can Improve the Enterprise Ecommerce Experience
Managing the search experience and consistent rankings is challenging for enterprise ecommerce websites. Here’s how edge SEO can help.
How to Support Your Go-To-Market Strategy with SEO
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help.
The Ultimate Guide to Yandex SEO
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more.
SEO for Early-Stage Startups: How to Get Found in Competitive SERPs
Early-stage startups typically don’t have the budget to compete against established brands for top keyword terms. Learn what to do instead.
15 SEO Experts Share Their Tips for Newbies
SEO is an evolving marketing practice. In this post, 15 SEO experts share their advice on how to get started learning SEO.
Why SEO Must Be a Consideration for Early Funding Phase Start-Ups
Planning for SEO and organic search strategy early on for a start-up is beneficial. Find out why and learn the areas to focus on first.
10 Biggest Differences Between Yandex & Google SEO
The fundamentals of good SEO for Google can also be applied to Yandex, but key differences between the two search engines call for your attention.
Implementing Hreflang on Multilingual Websites
There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.
Google vs Baidu: Key Differences in SEO Strategy
Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.
Digital Asset Management: What Is It & Why It Matters in Enterprise SEO
What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.
YATI & ERNIE: Machine Learning in Yandex and Baidu
Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.
4 Key Takeaways from International SEO Conference Optimization
International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.
How to Create a Dynamic Travel Sector Reviews Strategy
Travel review strategies these days should focus on dynamism and agility. Here’s how to design and develop one for SEO and business success.
How to Handle Out-of-Stock Products on Ecommerce Platforms
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products.
What We Learned from Analyzing 98K Ranked URLs in Travel
This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.
Should You Noindex Category & Archive Pages?
Category and archive pages can become great assets or cause major issues when it comes to SEO. Learn how to approach these types of pages.
4 Key SEO Considerations When Rebranding & Changing Domains
Doing a rebrand and changing your domain soon? Here are the top four things to consider to ensure an SEO-friendly rebranding and domain migration.
4 New Edge SEO Capabilities with Shopify
Through edge SEO, we can now work around platform restrictions that riddle Shopify sites. Take advantage of these new capabilities.
Optimizing for Google Discover: Key Areas to Focus On
Here are a few main things to consider when optimizing your content for Google Discover.
Migrating to Adobe Experience Manager: 4 Site Structure Considerations
Here are four key site structure considerations when migrating to Adobe Experience Manager.
4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits
Here’s how to use DevTools to either identify issues or validate reports raised by third-party technical SEO audit tools.