Daniel Smullen, Author at Search Engine Journal

About

Dan Smullen, a News SEO Consultant from Dublin, Ireland has an MBA with a specialism in Marketing from the prestigious Dublin Business School. Before specializing in News SEO and working in house on Ireland’s largest media websites, including the Irish Independent, he was a key member of the Wolfgang Digital SEO team who won Best SEO Agency at the 2019 Search Engine Land Awards. Dan now works as a Director of SEO at Gambling.com Group and is passionate about sharing insights into strategies so that he can help others is what he loves to speak about at industry conferences such as Brighton SEO, and the News and Editorial SEO Summit.

Articles

How To Use ChatGPT For Keyword Research

Master the art of keyword research with ChatGPT. Speed up your process and gain valuable insights for your SEO strategy.

14 min read
165K Reads
May 18, 2024

SEO For News: Complete Top Stories Keyword Research Guide

This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories.

16 min read
17K Reads
Nov 16, 2022

Avoid These 6 Common Google News Optimization Mistakes

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator.

12 min read
8.6K Reads
May 20, 2022

Homepage Design & Linking Strategy For Publishers [SEO Case Study]

Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture.