How to Make Your Personalized or Targeted Advertising Less Creepy
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
Danielle Bilbruck
Principal Strategic Consultant
Company
Follow Me
Expertise
Favorite Tools
About
Danielle is a seasoned sales-professional-turned-marketing-strategist specializing in holistic, integrative digital strategy. She has worked for companies in 14 different countries, across industry, from mom-and-pop SMBs to household names and Fortune 100 organizations. She believes it’s time to tell the truth about marketing. Danielle moonlights as a marketing educator and public speaker and lives at home with her partner and two dogs, Javier and Barley.
Articles
Why You Need a Holiday Social Media Advertising Strategy Right Now
Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips to help kick off your social media advertising strategy now.
3 Impacts to Social Media in an Election Year (& How to Dodge Them)
Here are three metrics impacts to keep an eye on as November 3 approaches, as well as corresponding suggestions to work around the problems.
5 Reasons Why Your Company Needs a Crisis Communications Plan
Even if you have no way of knowing which crisis you’re dealing with next, your organization needs a crisis communications plan in place. Here’s why.
How to Manage Social Media in a Global Crisis
Manage your social media efforts through a crisis using this completely different approach.