Friends of Search 2015: Exclusive Insight From 6 Speakers
The second edition of the Search Congress DDMA and IAB Netherlands, Friends of Search took 20 international speakers to Amsterdam.
David Iwanow
Global Search & Traffic Manager
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Starting in 2019 I’m now based back in Amsterdam working for Danone Early Life Nutrition as Global Search & Traffic Manager. I spent a time working with Schibsted Media Group in London as Global SEO Manager, having previously lived in Amsterdam, Netherlands working with the ebay classifieds group as SEO Product Manager.
Articles
MajesticSEO Integrates with Twitter
The team at MajesticSEO have let it slip recently that they wanted to have some fun with Twitter and are working out how to better...
Epic Friends of Search 2014 Conference Review
This has been my first post on SEJ since August 25, 2011 so I thought I should do something special. That opportunity came last month...
AdWords Plays if You Can’t Beat Them Trademark Them!
Google AdWords does offer some benefits for trademark owners in some regions, but also examine some work around’s if you are facing these road blocks
AdWords Top-vs-Side Segmentation insights
The other advantage is that unlike a number of other AdWords filters Top-vs-Side segmentation allows you to drill down to Ad or Keyword level
Facebook Ads Give a Little More
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have...
DFP Small Business Maximising your ROI
This post seeks to touch on another free Google platform provided that seeks to reduce your reliance on just Google AdSense or Affiliate banners for...
Use the AdWords Dashboard
While the new dashboard feature has been around for a about 2 months in most accounts it’s likely that most people have failed to notice...
Google AdWords Automated Simplicity
Automated Rules works by following rules you set including what part of your adwords campaign the rule applies to and what is the automatic action...
AdWords Negativity Grows to Lists
Lists are great and made even better when they are going to improve your AdWords campaign results and increase your ROI!
Google Keyword Tool Mysteries
You need to cross-check your average CPC estimates when planning an AdWords campaign as using purely the Google KWT may result in a large variance...
Google Adwords Cost
One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of...
Getting Smart with AdWords Re-Marketing
You get that feeling that your being stalked by that company but maybe its just remarketing code you activate when you visited their website last...
Google Instant AdWords Trouble
So Google rolls out Instant Search and there are screams and cries that SEO is Dead, but hello did anybody think about the impact on...
Testing External Factors for Quality Score
Theory to encourage people to trial and test new factors they can control to get a better quality score and improve their AdWords campaigns ROI
Google Places Police
Google has plans to dominate the search world but you are only welcome if you start paying for your local search traffic!
YouTube Ads Are Cheapest Source of Traffic
YouTube Channel and the initial findings are contained in this blog post. First step to setup a campaign is easy as much of your YouTube...