Google Announces New Online Advertising Metrics
This morning, Google announced the new ‘Brand Activate’ advertising program, which will provide brands with useful metrics related to quantifying the benefits of online ad...
About
After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
Articles
Cost of Facebook Advertising Rapidly Increasing
TBG Digital, who is one of the biggest spenders on Facebook advertising, recently released their first quarterly Global Facebook Advertising Report of 2012. The report,...
Guest Blogging Tools and Advice: Interview with James Agate
The combination of several blog networks recently being deindexed along with anticipation related to the upcoming over-optimization penalty has many businesses looking to diversify their...
Judge Demands Lower Court Reconsider Rosetta Stone Lawsuit Against Google
Prior to 2009, Google AdWords prohibited advertisers from bidding on trademark protected phrases and keywords. Due to the implementation of an advanced algorithm allegedly capable...
Maryland Lawmakers Ban Employers from Requesting Facebook Credentials from Employees or Interviewees
Last week, Maryland’s House and Senate passed legislation prohibiting employers from asking for a current or prospective employee’s logins to Facebook and other social media...
Facebook to Purchase Instagram for $1 Billion!
When Stanford University graduates Devin Systrom and Mike Krieger launched Instagram in October of 2010, they were just a couple of college graduates trying to...
Anti-Trafficking Organizations Request Investigation of Google AdWords
In the recent past, Google has been accused of profiting off of serving illegal ads related to online pharmacies, illegal Olympic ticket sales, and recently...
Google Glass Project: Augmented Reality Coming Soon!
In February, Search Engine Journal began covering Google’s development of “augmented reality” glasses. The glasses, which will enable users to simultaneously view the actual physical environment...
Google Art Project Expanded to Include Digital Tour of White House & New Artwork
Recently, at The Art Institute of Chicago, Google announced an expansion of the Google Art Project initiative. The project, which launched in early 2011, initially...
Status Update: Could Facebook Analytics Help STD Information Go Viral?
Although many Facebook users already have concerns regarding their privacy, the social network’s large user base combined with the vast amount of data available continues...
Senator Al Franken Claims Free Market Incapable of Regulating Facebook and Google
U.S. Democratic Senator Al Franken, who is the chairman of the Senate subcommittee on Privacy, Technology, and the Law, recently accused Google and Facebook of...
Update: Google Drive to Launch with 5 GB of Free Storage
As Search Engine Journal recently reported, the long-awaited Google Drive is expected to finally launch in the next several weeks. While our recent article suggested...
Google Account Activity Feature: Cool Analytics or Creepy Data Collection Exposed?
Yesterday, Google launched a new Account Activity feature that provides Google users access to certain reports detailing their usage of Google’s various services. The new...
Supreme Court Ruling: Tweeting Not Allowed from High Court
While the US Supreme Court has not yet ruled on the constitutionality of Obamacare, the high court has decided that live-tweeting oral arguments is a...
GDrive Update: Google Drive Expected to Launch in Early April
Although Search Engine Journal has been covering rumors related to the long-awaited Google Drive since 2006, it appears that Google’s elusive cloud-based storage solution is...
Court Orders Google Autocomplete Changes: Japanese Man Defamed by Algorithm
In a recent cyber-defamation case, a Japanese court ordered Google to suspend autocomplete searches queries related to a specific man’s name. The plaintiff has argued...
Keyword Not Provided Percentage to Grow: Firefox Adding Default Encryption for Google Searches
Recently, Mozilla announced that they are testing default encrypted Google searches on the Firefox browser. The change, which is expected to reach all Firefox users...
StatCounter Data: Google Chrome Gaining Market Share from Internet Explorer
According to the Irish analytics firm StatCounter, Google’s Chrome browser recently became the world’s most popular PC browser for one day. The StatCounter data, which...
Skimlinks Launches New API Suite to Simplify Content Monetization
Skimlinks, a leading content monetization platform, attracted substantial media last month related to Pinterest’s use of their product. Now, the innovative affiliate company has launched...
Gmail Spam Filtering Explained: Actionable Advice for Email Marketers
Gmail has an automatic spam detection system that uses a combination of pattern analysis, user analytics, and virus/phishing detection to send suspicious messages directly to...
Can Windows 8 Rescue the Dying PC from Apple’s iPad?
Apple, who recently launched the third generation iPad, has dominated technology news and generated record-breaking sales for their newest tablet. Since the technology giant launched...
Algorithm Update: Google Focusing on Semantic Search Technology
According to a recent interview with Amit Singhal, a top executive at Google Search, Google is planning on making drastic algorithmic changes in the near...
Google Replaces PPC Ads with Google Plus Content for Selected Queries
Last evening, Danny Sullivan of Search Engine Land reported that Google is now highlighting “Latest Posts” from Google+ pages and profiles in the search results....
Yahoo Patent Lawsuit: Unfortunate Pre-IPO Timing for Facebook
With Facebook on the verge of a record-setting technology IPO, Yahoo has filed a patent infringement lawsuit that argues the social network has inappropriately used...
Mashable Acquisition Rumor: CNN to Purchase Social Media News Site for $200 Million
The mainstream news giant CNN, which is owned by Time Warner Inc, is reportedly involved in advanced negotiations to purchase Mashable. According to several recent...
Gowalla Gone: Facebook Shuts Down Recent Acquisition
When Facebook acquired the location sharing app Gowalla, rumors began circulating that the popular service would be shut down in the near future. Now, only...
President Obama Uses Cyberattack Scenario to Promote New Security Legislation
On Wednesday evening, a group of senators gathered as New York City’s power grid was rendered useless by a cyberattack – thankfully the attack was...
Apple Lawsuit: US Justice Department Alleges Price Collusion
According to recent reports, the U.S. Justice Department is planning to sue Apple Inc. and five U.S. publishing companies for violating antitrust laws related to...
RIP: Android Market Renamed Google Play
When Google’s Android Market launched three and a half years ago, it was a standalone app store that did not sell e-books, music, or videos....
Pinterest Phishing Expedition: Scammers Target Unsuspecting Pinterest Users
Pinterest, the popular image-based social network with approximately 13 million users, has recently captured the attention of some unwanted users – cybercriminals. Unfortunately, according to...