Entities In SEO: What Are They And Why Do They Matter?
Avoid the confusion that is common around entities, keywords, and phrases, and use this guide to leverage “Entities” in SEO.
Current position:
CEO of Inlinks and Brand Ambassador for Majestic
Previously:
Marketing Director of Majestic.com
Founder of Receptional LTD
Qualifications:
MBA with Strategic Management Specialism (Aston University)
BA (Hons.) Maths & Management Studies (Brunel University)
Awards include:
2018: Lifetime Achievement Award
2017: Outstanding Technology Individual of the Year
2012: UK Search Personality of the Year
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Everything You Need For A Successful Brand Ambassador Program
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Get to Know the Google Knowledge Graph & How it Works
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Book: Entity SEO
Entity SEO
October 25, 2021
When Google purchased Metaweb and its large Knowledge Graph, Freebase, many years ago, they started to change the way that they looked at Search.
This has led to a strand of SEO which focusses more on topics and entities than keywords. Dixon's book goes into SEO strategies based on Entities and Semantic Search. See More