How Does Competitive Intelligence Tie Into Search?
Success in today’s competitive markets depends in no small measure on knowing your competition. The words Big Data and Competitive Intelligence are familiar to most. You hear them...
Dorothy Wheeler
Marketing Assistant
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Hoosh Technology
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About
Dorothy Wheeler is a citizen of the world, having grown up in Africa, Asia, North America and Europe. Born of an Iranian mother and American father, she learned the art of communication and translation at an early age. She speaks English, Farsi, Italian and a little French. With a background in Finance, she achieved a master’s degree in Financial Communications and is currently completing another master’s degree in Management and Informatics.
Dorothy divides her time at Hoosh Technology SA developing social media strategies and putting them in motion, copywriting, sales, blogging, and video development.
Articles
Taking Control of the Search Market with Competitive Intelligence
In the real estate business, it is common to use long tail keywords in SEO and AdWords campaign optimization. But it says a lot when...
How Two Top European Clothing Giants Overpowered the Search Marketing Competition
Editor’s Note: The comments at the end of this article have indicated one of the companies mentioned in this post may not be as “white...
Search Marketing: Know the Competition, Know Yourself
Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war,...