7 Reasons Why An HTML Sitemap Is Still A Must-Have
While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one.
About
Eli Schwartz is the best selling author of Product-Led SEO, the why behind your organic growth strategies. He is an SEO consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients build and execute global SEO strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.
Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and his work has been featured on sites ranging from the Huffington Post to the Y Combinator blog.
Articles
What to Do When the .COM You Want Is Taken
Have you just come up with a great business name but discovered that the .com is already taken? Don’t despair! There are many great alternatives.
How to Optimize Your LinkedIn Profile for Digital Marketing Jobs
Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out.
24 Best Google Keyword Planner Alternatives
Looking for a good alternative to Google Keyword Planner? Here are 24 tools you can use to discover keyword ideas and search volume predictions.
Should You Discount Your SEO Services Because of Coronavirus?
Is it a good idea for SEO consultants and agencies to discount prices because of the COVID-19 pandemic?
How to Use Archived Versions of Websites for SEO Troubleshooting
Here’s how to analyze the before and after of any archived webpage using the Wayback Machine.
6 Ways GDPR Was a Gift for SEO
SEO is the one area that actually benefited from GDPR. Here are six areas where SEO specifically benefited.
How to Create a Foundation of Enterprise SEO
Here are eight essential components that can help an organization get started building and scaling enterprise SEO efforts.
5 Actionable Reports from the New Google Search Console
Here are five reports you can start looking at right away using the new Google Search Console.
Subdomain vs. Subdirectory vs. ccTLD: Which Is Best
When making a decision of ccTLD vs. subdomain vs. subdirectory, your best choice is a subdirectory. Here’s why.
18 Advanced Kickstarter SEO Tips & Tricks You Need to Know
Do you know what makes a successful Kickstarter campaign? Follow these tips and tricks for advanced Kickstarter SEO.
An Introduction to International SEO
A winning international SEO strategy starts by focusing on the localized search user experience. Take these steps to succeed globally.
An Important SEO Lesson From a Squandered Super Bowl Commercial
AT&T’s squandered Super Bowl commercial should serve as a stark reminder that in web marketing, everything counts.
How Alt Tags can Hurt Your Business, Especially When Under the Legal Magnifying Glass
Some on-page SEO element may seem unimportant, but even as simple as image alt-tags can actually hurt your business.
Baidu Dives into Indonesia After Pulling Out of Japan
Baidu, the dominant Chinese search engine, quietly pulled out of Japan. The exit from the market was so quiet, it took a full month for...
Google Suggest is Now Smarter… Sometimes
Sometime last year, Google launched a feature that incorporates knowledge graph data into Google suggest. It would be fantastic…. if only it worked.
International Search Engines Gaining in the US: SEO For Domestic Audiences
Baidu is listed at #22 which puts it ahead of many of the world’s most popular sites, including Imgur.com (24) Aol.com (25), and even Pinterest...
Google Updates “Right to Be Forgotten” Notification
In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to...
Baidu Reveals Baidu Eye: Its Version of Google Glass #Wearables
Chinese search engine Baidu is launching a wearable headset very similar to Google Glass that they are calling Baidu Eye. The company showed off the new device,...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Neglecting Global SEO is Like Only Optimizing for Bing
Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more...
Multilingual SEO: It’s Actually a Pretty Big Challenge for Google to Determine the Language of a Query
There are many words which are spelled the same but have different meanings based on language and location. A very simple example is the word...
International Rank Checking: Four Ways To Get Results for Free
There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a...