5 Steps for Optimizing Paid Search ROI with Calls
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
About
Eric Holmen is president at Invoca, the call intelligence company. He is a proven growth leader bringing over 20 years of experience and extensive knowledge of high tech SaaS digital marketing to Invoca. Before Invoca and RingRevenue, Eric was Senior Vice President of Marketing and Sales at Silverpop, a digital marketing technology provider, where he was responsible for achieving record growth in all sales and marketing metrics.