Google and Our Economic Recession
For the last ten years search engine marketers have played by Google’s rules. In that decade Google has effectively done as they pleased, growing into...
Eric Lander, Associate Editor
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Social Media Management: The Role of an Agency or Service Provider
If you work for an online marketing agency the following scenario is probably not uncommon. A client comes to you wanting to help shape the...
Google Chrome Webcast at 11AM PT / 2PM ET
This is just a quick note to our readers that if you are interested in the very latest on Google Chrome, you’re in luck? People...
Google Chrome, Google’s Web Browser: Is it Real?
Earlier today I came across an article on Google Blogoscoped written by Philipp Lenssen called Google Chrome, Google’s Browser Project. Lenssen cites a series of...
Best of the Web Launches BOTW Local Beta
Having worked tirelessly for the past two years, Best of the Web (BOTW) announced the launch of BOTW Local Beta on June 18th. While still...
The Art of Google PageRank Sculpting & Five Sculpting Tips
Michael Gray delivered an excellent presentation as part of the Bot Herding panel at SMX Advanced 2008. His discussion focused on the topic of PageRank...
Eric Lander’s Day One Recap of SMX Advanced in Seattle
As I mentioned last week, my intent wasn’t to live blog the events here at SMX Advanced in Seattle. So far that theory holds up...
Search Engine Journal’s Coverage of SMX Advanced
Next week Rhea Drysdale will be joining me in Seattle to cover the next Search Marketing Expo Event, SMX Advanced. This marks the second year...
Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the...
Are You Really Ready to Offer Social Media Services?
Many web focused organizations are making moves to provide “social media management services”. While I would normally be the first to applaud entrepreneurial spirit in...
Yahoo Games: Google & AOL Partnerships to Increase Microsoft’s Offer?
A short while ago, Chris Winfield of 10e20 called my attention to a story published by Henry Blodget on Silicon Alley Insider. In the article,...
Growth and Development of Google’s Local Search
On day one of SMX West in Santa Clara, I will be speaking on Local Search and Blended Results. While that panel will be focused...
Early Information on Google’s Android SDK for Mobile Phones
As Google becomes a stronger player in the world of communications, their interests and participation in mobile devices is obvious. Like many areas though, if...
5 Quick Tips for Building SEO Content
While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis....
Google’s PageRank: A Double Edged Sword
Last week when I first noticed PageRank values changing and propagating out to tool bars, I made it a point to tell some others who...
Wikipedia: The Barry Bonds of Search Results
Even if you’re not a fan of baseball you probably know that Barry Bonds is one of the most questionable men in the game. From...
Google’s Behavioral Targeting Flaws Put Advertisers at Risk
For a while now, Google has been testing behavioral targeting in their search result pages. And while behavioral targeting may be the next big thing,...
3 Steps to Solid Linkbait
Linkbait was a popular topic last week at SMX Social Media in New York City. While social media experts understand link bait inside and out,...
SMX Panel Recap: Wikipedia, Yahoo Answers & Answer Sharing
The most recent panel here at SMX Social Media was entitled Wikipedia, Yahoo Answers & Answer Sharing. With Wikipedia dominating the search results, many SEOs...
SMX Panel Recap: Micro Communities
Today’s first post following lunch was a great one for those involved in the social marketing space. The panel covered micro communities and was led...
SMX Panel Recap: Evangelist – The Marketer’s Role in SMM
Our second panel of day two discussed the many ways in which Social Media Marketing can be used to help the role of the modern...
SMX Panel Recap: Effectively Leveraging Social Networking
Day two opened up this morning with the Effectively Leveraging Social Networking panel, featuring: Dave McClure, Entrepreneur & Startup Advisor, 500Hats Cindy Krum, Senior SEO...
SMX Panel Recap: A Marketer’s Guide to Social Bookmarking & Tagging
The second panel of this afternoon is A Marketer’s Guide to Social Bookmarking & Tagging. The panel members were Guillaume Bouchard the CEO of NVI,...
SMX Panel Recap: Extra! Extra! The Social News Sites
Today’s third session and first of the afternoon was focused on the social news sites. The panel was of course moderated by Danny Sullivan, and...
SMX Panel Recap: Linkbait – Chumming for Traffic on Social Media Sites
The second panel of the day was “Linkbait – Chumming for Traffic on Social Media Sites” and it was of course focused on creating and...
SMX Panel Recap: Social Media Marketing Essentials
Today marks day one of the third SMX event, SMX: Social Media. Our first session began with Moderator Danny Sullivan addressing the crowd here at...
Day One at SMX Social New York
Welcome to the first part in our coverage of SMX Social Media. Serving as Search Engine Journal’s correspondent covering the SMX events here in New...
Paid Links Simply Aren’t Going Anywhere
On every blog, discussion board and conference agenda there is a similar topic… Paid Links. Now, most of what I have written here on Search...
Nothing Beats Customized Search Marketing
As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search...
10 Tips to Finding a Quality SEO Firm
If you’re a business with a web site, you need the assistance of search engine optimization. For the value it provides, the cost of quality...