Optimize Yourself for Search Marketing Employment and Recruiting
In the growing industry of search marketing, aggressive recruiters and employment opportunities are everywhere. With search being such a young industry though, fewer elements can...
Eric Lander, Associate Editor
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Articles
Search Optimization Guide for The New Yahoo! Search
A major player in the search industry has finally made a change worth calling revolutionary. This morning’s release of The New Yahoo! Search and Yahoo!...
Protect Yourself From Duplicate Content Issues
One of the standout sessions at SES this year involved duplicate content and the impact it has on rankings, linking and the competitive marketplace. Today’s...
10 Tips to Tune Up Paid Search Efforts
When it comes time to run your marketing more efficiently, tuning up your paid search efforts is paramount. To help get you started, here are...
3 Reasons Yahoo! Local Search Can Dominate Google
This week has been filled with news and commentary regarding Yahoo’s release of the new Yahoo! Local. The enhanced system integrates a number of new...
Google Video to Halt Sales on Wednesday
The New York Times is reporting that Google is no longer interested in selling video content to users through the Google Video Service. From the...
10 SEO Tips to Remember While Launching a Site
It takes months to properly plan a new site launch or even a redesign. With months of time invested, and hundreds (or thousands) of man...
Exploring the Potential of the Google Maps API
For all the criticizing I do of Google, they’ve really hit upon a gold mine with Google Maps and in particular, their development of the...
Build Keyword Relevancy Through Off Page Optimization
As the search industry grows, off site optimization has begun to rely on more than simple backlinks. If you want to increase keyword relevancy for...