AdWords to Sunset Custom Shape Targeting
In a quiet announcement made last month, Google indicated that some changes would be made to their geo targeting. The most noteworthy of the changes...
About
Erik Whaley is the director of Local Search Traffic, interested in local map listings, local search marketing, local PPC and franchise marketing
Articles
Meet the New Version of AdWords Editor
If you manage multiple accounts with comprehensive campaign set up’s, you most likely utilize the AdWords Editor. Google just released version 9 of the tool...
PPC and SEO Working Together
Most companies are often faced with the dilemma of determining how to maximize limited online marketing budgets. Are you looking for high performance, but need...
The Ancillary Benefits of Call Tracking
Call tracking is nothing new, but it can often be overlooked with all the set up options available for an online marketing campaign. Call tracking...
Should Facebook Ads Replace Your AdWords Campaign?
Now that Facebook has officially passed Google as the most visited site on the web, their advertising platform becomes more attractive than ever. However, even...
Google Place Search…what about PPC?
What a big couple of months for the Google SERPs. First they add the “instant” feature (which I’m still getting used to) and most recently,...
Yahoo! Search Suggestions Now Localized
Yahoo! recently announced that they are making search more intuitive by taking a users location into consideration when suggesting search queries. Yahoo! Search Assist helps...
New Mobile Ad Format in Google Ad Words
As an Ad Words advertiser, you have the option to create ads that can be delivered on mobile devices. You can even target these ads...
PPC Tips for the Small Business Owner
It can be difficult for the little guy to compete with corporations¾moderate SMB programs are no match for endless marketing budgets and the resulting inflated...