Unlocking The Secrets Of Google Ad Auctions
Discover the secrets behind Google ad auctions: explore how understanding these dynamics can improve your return on investment and business outcomes.
Frederick Vallaeys
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Frederick Vallaeys is a Co-Founder of Optmyzr.com which offers a Historical Quality Score Tracker, One-Click AdWords Optimizations, a custom report builder and unique big data insights to make account managers more efficient. He is also a partner at SalesX, a PPC agency that helps clients grow their companies with AdWords.
He was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics).
He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition”; he writes monthly blogs for searchenginejournal.com, and searchengineland.com; and he is a frequent speaker at SMX Advanced, PubCon, HeroConf, and SES.
Articles
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
Generative AI Integration SERPs And PPC Advertisers
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide.
11 Tips To Get The Best Out Of Performance Max Campaigns
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types.
ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools
Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using GPT to start with.
Money-Saving Placement Exclusion Script for Google Ads
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set.
Google Shopping Ads: How To Set Them Up
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results.
How To Optimize Google Responsive Search Ads (RSAs)
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.
Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
Free Google Ads Script To Dynamically Change Target ROAS
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.
How To A/B Test Responsive Search Ads: Step-By-Step With Tips
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
3 Scripts for Automating Google Ads Reports in Spreadsheets
Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here.
5 Things You Could Be Automating With Google Ads Scripts
Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.
Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
Google Ads Recommendations: What You Need to Know
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
See How Losing Broad Match Modified Will Impact Your Google Ads
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
What Is Quality Score & Why It Matters
Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
3 Things Totally Upending What a ‘PPC Manager’ Really Is
Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.
3 Smartest Ways to Spend Your Google Ad Credits
Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.
8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
How to Structure a PPC Campaign in the Age of Automation
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
What Google SafeSearch Teaches Us About Doing Better PPC
Discover how automation layering can help advertisers better manage PPC campaigns.
4 Things That May Surprise You About Automated PPC Bidding
Here are four important things to know about automated bid management that you may be unaware of.
Do These 3 Things Before Google Changes How Keyword Match Types Work
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
The Best Feature in the New Google Ads Editor: PPC Audits
Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.
How to Optimize Google Ads When Average Position Disappears
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.