Scoop This: A Comprehensive Guide to Scoop.it for Content Curation
We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content...
About
For the past fifteen years Gabriella has held positions as a consultant, web developer and creative director until she decided it was time to open Level 343, an SEO and copywriting company. She fancies herself an Italian rocker, rebel and SEO geek. She loves singing in the shower and keeps a notepad next to her bed.
Articles
Finding Your Online Customer Base
It’s amazing; with the vastness of the Information Highway, there are still potholes to fill. An article on finding your online customer base is one...
Reading About SEO & Social Media vs. Putting It Together
We’ve been talking a lot about SEO and social media around Level343, lately. Partly because it’s what we do, and partly because there’s always room...
Mystical Organic Content, SEO, WTH, and Magical Mushrooms
Organic (echo: organic, organic, organic)… It’s magical. It’s mystical… it’s damn hard to explain, is what it is. I think that’s why, when you search...
10 Tips for Building Your Online Business and Keeping It Alive
Obviously, you want your online business to succeed instead of flop. Like most business efforts, you have to learn what to do – very few...
Social Media ROI, Automation, Monitoring and the Woman Scorned
Stark, raving mad and angry enough to do some damage. That was me after having what started out as a quick, pleasant Q & A....
Will Digital Asset Optimization Be the New SEO?
I’ll willingly admit that I’m not always the first to hear of a new term. My first reaction to “have you heard of [insert your...
Online Business Promotion That Works: SEO, Copywriting and Social Media
The fact that people use SEO copywriting services really isn’t earth shattering news. How each business uses those services and/or tools is really up to...
Online Marketing Today – A Lot of Research, A Lot of Psychology
When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I...
Email Subject Lines: The 5 Second Countdown & 6 Tips
5 seconds. That’s all you have to reach out a grab someone’s attention as he or she scans through email for eye-catching headlines. 50 characters....
Six Pieces of the Smart Marketing Puzzle
Marketing may sound boring to some, I mean… who cares about facts, figures, data and trends. It’s a business, however, much like any other business...
Increasing SEO Competition and Change: Survival Not Mandatory
Image by Rebekah May It is not necessary to change. Survival is not mandatory. – W. Edwards Deming It’s safe to say the way search...
The Art of the Landing Page
Out there in the big wide world of search engines and sites, you have ads and you have search results. Your website is getting traffic...
Social Tools, Technology and Social Media: Technology Isn’t a Cuss Word
I’ve known for years that being social is about the people you’re engaging. This is especially true for social tools like Twitter, Facebook, MySpace (although...
Online Marketing – How Times Have Changed
If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence...
6 Ways to Increase Your Influence and Persuasion
Image credit: Why Choose When You Can Have Both ? by an untrained eye Working in today’s niche markets, we all want to know if...
Where Is Your Link Army Hiding?
If “content is king”, links are the king’s supporting army, quietly helping the kingdom grow in power and authority. Unfortunately, as with a physical army,...