How to Build Links with Email Marketing
Quality links to your website remain one of the strongest contributors to high organic rankings in search engines. Plus, a link from a popular website...
About
Garrett French is a long time search marketer, blogger and conversatrional marketing consultant.
Articles
The Why, How and Who of Marketing in StumbleUpon
I recently interviewed StumbleUpon’s CEO Garrett Camp and wrote StumbleUpon Defined vs. Digg, Google, MySpace and More to define SU for curious marketers. I’ve extended...
StumbleUpon Defined vs. Digg, Google, MySpace and More
I recently had the privilege of interviewing Garrett Camp of StumbleUpon, which recently reached 1.8 million users. I typed four pages of notes in 8...
Branded Content and Targeting Your Social Media Marketing Initiatives
As a former editor I love to see this growing fervor around social media marketing. I remember some heady days at WebProNews when we got...
Linkbait Driving the Creative Side of SEM + How to Develop those Links?
I saw first hand the decline of an SEO company that fell because (among other still contentious issues) it focused primarily (and at times quite...
Questions for StumbleUpon: What Would You Ask Their Co-Founder?
I’ve got an SEJ interview coming up with Garrett Camp, co-founder and chief architect of StumbleUpon. You’ve most recently heard of StumbleUpon in regards to...
Social Media Marketers: Have You Tried Digg + MySpace?
So um, is there any kind of social media marketing besides Digg bait? Does craigslist spam count as social media marketing? ;P What ever happened...
Google Earth Hack Receives Polite, Complimentary Cease and Desist
Gaia, which bills itself as “an attempt to reverse engineer famous Google Earth and implement its functionality in open, portable, customizable and extendable way,” recently...
Mpire Shopping Plugin: Market Analytics Distributed Across Thousands of Shopping Sites
I interviewed consumer empowerment engine Mpire’s CEO Matt Huelett in July. Mpire started *out of the gate* with an eBay partnership. That’s hot shit people....
Snap Preview Everywhere: Distributing Search Boxes by Enabling Site Previews
WOW! I love creative ideas for distributing search! We have Eurekster (and now Google) that provide customizable search experiences for website owners. We have search...
Google’s Early Efforts to Monetize Video
Video. I can’t stop thinking about it. Neither can Google. A recent tour of the Google plex by Beet.tv yielded some news (to me) on...
Google’s Vision for Free Cell Phones + How Newspapers and Marketers Can Prepare
How much do newspapers spend on paper, printing and printing infrastructure per subscriber? Would it make more sense for them to make their content fit...
Wink: Now a Better Social Marketing Tool
Besides its new people search functionality Wink seems to be a pretty run of the mill social search engine. Once Wink users login they can...
Become Japan’s CEO Masahiro Ueno Talks Entering the Japanese Online Shopping Space
Become Japan’s CEO Masahiro Ueno Talks Entering the Japanese Online Shopping Space I recently had the opportunity to interview Become Japan’s new CEO, Masahiro Ueno....
Naymz Interview: Tom Drugan on Identity Management and His Roots in Orbitz SEM
Naymz Interview: Tom Drugan on Identity Management and His Roots in Orbitz SEM I recently interviewed Tom Drugan of Naymz, a paid search identity management...
PreFound: Hyper-Relevance through the Extension of Social Search Tools into Social Networks
PreFound: Hyper-Relevance through the Extension of Social Search Tools into Social Networks The social search roundtable I’ll be tonight for PreFound is called Extending On-line...
Google’s GData: Portal is Nigh, APIs as Marketing Resource
Google’s GData: Portal is Nigh, APIs as Marketing Resource I’ve seen surprisingly little written about Gdata over the past few days, both in my regular...
Miss PubCon Boston? No You Didn’t. Read the PubCon Blog Round Up!
Miss PubCon Boston? No You Didn’t. Read the PubCon Blog Round Up! I searched Google News, Google blog search (lots of fresh blog posts –...
Yahoo’s Meedio Purchase & Yahoo! Broadcast Scenario
Yahoo’s Meedio Purchase & Yahoo! Broadcast Scenario On Monday Yahoo acquired “most of” Meedio’s technology and all of its staff (looks like about 5 guys?)....