Google Ads 2024 Recap: With An Eye To 2025
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.
Ginny Marvin
Ads Product Liaison
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As Google’s Ads Product Liaison, Ginny Marvin helps connect marketers and Google’s ads teams. She engages with the advertiser and agency community to answer questions about how ads products and policies work and brings marketers’ insights and perspectives back into Google. Prior to joining Google, Ginny was Editor-in-Chief of Search Engine Land and covered paid media news and trends. She has held in-house and agency management positions and worked with companies in many sectors, advising on commerce and lead generation strategies. You can find her on Twitter at @AdsLiaison.
Articles
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads.
How To Set A Winning Data Strategy For Value-Based Bidding
A simple guide to laying the right foundation to make value-based bidding work for you.
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business.
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond
Here’s how to prepare for third-party cookie deprecation and ensure you have a measurement strategy that can evolve with future changes.
Key Levers To Steer AI in Performance Max And Boost Results
Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking.
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer
As AI advances, digital marketers are rethinking old processes to improve ROI.
How To Get The Most Out Of Max Conversion Value And tROAS Bidding
Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding.
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.
How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide.