Glenn Gabe

• SEO

I’m thankful for Penguin Recoveries During Panda Updates, for Manual Link Removals, and for the Disavow Tool [Case Study]

As Thanksgiving approaches, there are a few additional things for me to be thankful for this year. And as you can tell by the title...

• 14 min read
• 7.5K Reads
• Nov 20, 2012

• SEO

When Link Audits Become SEO Audits: 6 Ways an Inbound Link Analysis Can Uncover Technical SEO Problems

When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest...

• 11 min read
• 7.2K Reads
• Nov 8, 2012

• Social Media
• X (Formerly Twitter)

At 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future

I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to...

• 16 min read
• 3.7K Reads
• Oct 25, 2012

• Facebook

Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine

We all know it’s coming.  Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search...

• 19 min read
• 12K Reads
• Oct 9, 2012

• SEO

The Power of Reverse Path Remarketing with AdWords for Video and More From Manny Rivas at #SMX East

As part of my coverage of SMX East, I’m digging deeper with one of the killer sessions being offered this year in New York City....

• 8 min read
• 3.5K Reads
• Sep 25, 2012

• SEO

March of the Penguins, Which Led to a Friendly Panda and Finally a Recovery

April of 2012 was a rough month for SEO. We had three updates all within nine days: Panda on the 19th, Penguin 1.0 on the...

• 13 min read
• 4.5K Reads
• Aug 30, 2012

• SEO

Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]

In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad....

• 17 min read
• 12K Reads
• Aug 16, 2012

• Content
• SEO

Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]

For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or...

• 10 min read
• 1.5K Reads
• Jul 11, 2012

• SEO

Startup SEO – Lonely, Frustrating, and Sometimes Embarrassing…But It Doesn’t Have to Be

I’ve had the opportunity to speak with a number of startups during my career, and I have helped several with digital marketing strategy. If you’ve...

• 14 min read
• 11K Reads
• Jun 27, 2012

• SEO

6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery

In the fall of 2011, I was contacted by the Director of Marketing for a B2B company.  The company’s website had been hammered by Panda,...

• 11 min read
• 9.0K Reads
• Jun 13, 2012

• SEO
• Social Media

A Message from the Next Generation of Digital Marketers – “We hear you loud and clear about Pandas, Penguins, and Privacy”

Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey.  The...

• 10 min read
• 2.4K Reads
• May 30, 2012

• SEO

Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website

Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close...

• 9 min read
• 27K Reads
• May 17, 2012

• SEO

Playing SEO Hide and Seek with Anchors and Duplicate Content – 2 Site Structure Problems to Avoid

During a recent analysis, I ended up reviewing two sites that had very different site structure issues.  Both websites held great content, but were structuring...

• 9 min read
• 3.4K Reads
• May 2, 2012

• Tools

How to Convert Any Standard Webpage to a Quasi-Blog Post by Adding a Commenting System Like Disqus [Tutorial]

We all know that blogging can be extremely powerful.  One of the reasons that blogging can be so powerful is that it opens up a...

• 6 min read
• 1.6K Reads
• Mar 28, 2012

• SEO

SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns

If there’s one thing true about SEM, it moves at light speed.  There are continuous updates rolling out across both AdWords and adCenter, campaign performance...

• 9 min read
• 1.6K Reads
• Mar 13, 2012

• SEO

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by...

• 11 min read
• Jan 30, 2012

• SEO

Three Ways a Test Crawl Could Uncover Hidden SEO Dangers

In November I wrote a post explaining how just one line of code could destroy your SEO.  It underscored the fact that sometimes hidden dangers...

• 5 min read
• 26K Reads
• Jan 11, 2012

• SEO

Google’s Autocomplete On-Deck and What It Means for Online Reputation Management (ORM)

With the rise of Google and the power of Search, online reputation management (ORM) has become an extremely hot topic.  Let’s face it, after hearing...

• 7 min read
• Dec 15, 2011

• SEO

Two Examples of How One Line of Code Could Kill Your SEO [Case Studies]

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). ...

• 9 min read
• 16K Reads
• Nov 29, 2011

• SEO

Happy Reholidays – Three Ways to Use Remarketing This Holiday Season

It’s that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday...

• 8 min read
• 876 Reads
• Oct 11, 2011

• SEO

Search and Rescue: 4 Ways to Find Lost URL’s After a Bad Website Redesign or CMS Migration

One of the many things I love about SEO is that you often get to work on a wide range of projects, across various types...

• 10 min read
• 153 Reads
• Jun 7, 2011

• Tools

How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial]

It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is...

• 11 min read
• 15K Reads
• May 10, 2011

• SEO
• Tools

How To Analyze Modified Broad Match Keywords in Google Analytics

Keywords are at the heart of Paid Search (at least in the current SEM environment).   Therefore, choosing the right keywords along with implementing the right...

• 10 min read
• 9.5K Reads
• Apr 12, 2011

• SEO

The Incredible, Remarkable, and Undeniable Power of Speed for SEO

During meetings with prospective clients, I tend to heavily emphasize the importance of speed to the success of their SEO initiatives.  By the way, I’m...

• 11 min read
• 1.6K Reads
• Mar 8, 2011

• SEO

For Keyword Targeting in Paid Search, Beware The Galaxy Effect

Are you targeting the entire universe of prospective customers via your paid search campaigns? If you are unsure, you’re not alone.  There are many factors...

• 12 min read
• 3.2K Reads
• Feb 8, 2011

• SEO

For Large-Scale SEO, Why Compromise Can Often Mean Failure

Achieving success in SEO is hard.  For many businesses, SEO is often a long process that first involves assessing and identifying weaknesses for a given...

• 12 min read
• 2.6K Reads
• Jan 11, 2011

• SEO

How To Filter And Override Your Location Extensions In Google AdWords

If you’re running Google AdWords campaigns, then you have probably heard of (and are hopefully using) ad extensions.  If you aren’t familiar with them, you...

• 8 min read
• 4.8K Reads
• Dec 7, 2010

• Social Media

The Social Assisted Search Conversion – Hard to Track, But Harder to Ignore

First, I’m sure you are wondering where you can find this metric.  Let’s start by drilling into Google Analytics to find the report.  Access the...

• 8 min read
• 5.7K Reads
• Nov 9, 2010

• SEO

Put Some Skin In The Game & Become a Better Marketer, Guaranteed.

I believe there’s a process that any person can go through that will make them a better marketer, guaranteed.  I started my own business in...

• 11 min read
• 15K Reads
• Oct 12, 2010

• SEO

Capturing the Long Tail of SEO By Filling a Void [Case Study]

I didn’t plan on writing this post for my column this month, but something happened that I had to write about.  If you’ve read previous...

• 8 min read
• 1.7K Reads
• Sep 7, 2010