“My God, It’s Full of Stars” – Seller Rating Extensions in Google AdWords
If the movie 2001: A Space Odyssey were released in 2010 versus 1968, the classic line above may have been followed by a click-through to...
About
Featured SEO Writer for SEJ
Glenn Gabe is a digital marketing consultant at G-Squared Interactive and focuses heavily on SEO, SEM, Social Advertising, Social Media Marketing, and Web Analytics. Glenn has over 18 years of experience and has held leadership positions both in-house and at a global interactive agency. During his career, Glenn has helped clients across a wide range of industries including consumer packaged goods (CPG), ecommerce, startups, pharmaceutical, healthcare, military, education, non-profits, online auctions, real-estate, and publishing. You can follow Glenn on Google+ here.
Articles
Time is on Your Side, Using Day Parts Reporting in Google Analytics to Increase Your AdWords ROI
In June, Google Analytics released a new version of AdWords reporting for all accounts. The much-improved update makes it easier to analyze your AdWords campaigns...
Tick Tock: The Limitations of Average Time on Page and Average Time on Site in Google Analytics [EXPERIMENT]
I’ve been told that I don’t have a very good poker face, and I’m ok with that. I find it actually helps my clients, since...
Simple Yet Effective Charts For Helping New SEO Clients Understand Their Current Keywords
When you begin working with a new SEO client, it’s always a great idea to help them understand their current state before moving forward. As...
How Texting and Driving Could Destroy Your Business [With Legal Analysis]
Did the title of my post get your attention? Believe me, I wish texting and driving couldn’t destroy your business, but it unfortunately has the...
ISAPI Rewrite: Addressing Canonicalization and Redirects on Windows Server
In previous posts, I’ve mentioned the importance of having a clean and crawlable website structure for SEO. The reason is simple. Without one, you’re dead...
Domain Strategy – Why It’s A Critical Component to SEO Technical Audits
When it comes helping clients with natural search, I’m a firm believer that SEO technical audits are an incredibly important first step for most engagements. ...
Will Your CMS Cause Paid Search Problems?
For many marketers involved in SEO, the three letter acronym CMS can sometimes be more like a four letter word. Depending on the CMS and...
Great Headlines, Poor Rankings – Why Clever Headlines Don’t Beat Optimized Title Tags for SEO
Headlines can be powerful. I think most marketers would agree that a strong headline can be both intriguing and enticing, and can help drive a...
Facebook or Just Face-Look? Are People 55 And Older Really Using Social Networking Websites?
Facebook is estimated to have 70.2 million unique visitors per month in the United States according to comScore. Social networking is booming, everyone is friending,...
Lawyers, Guns, and Twitter – Who Owns Your Twitter Account
Last week I read an article on BusinessWeek.com that presented the results of a survey of c-level executives regarding employees and social networks. According to...
Yes, You’re An Attack Site That Contains Malware, Now Here’s What To Do About It
It’s undeniable how powerful search traffic can be from Google. In addition, search marketers understand how important a specific listing can be in the SERPs....
Flash & Search Engines : Indexed in a Flash
When it comes to SEO, Flash can be a polarizing topic. Whenever I’m speaking with clients about their SEO initiatives (along with their creative and...
The Long Tail of Page One Rankings
When I’m meeting with clients or prospective clients, I’m often asked how important it is to rank on page 1 of the search engines. It...