Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!
Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.
Greg Jarboe
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Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s the author of YouTube and Video Marketing, co-author of Digital Marketing Fundamentals, and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes. Since 2003, Jarboe’s written more than 1,600 posts for several online publicantions, including Search Engine Journal, Search Engine Watch, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.
Articles
Customer Personas Can Transform SEO, PPC and Content Marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.
How Instagram’s Algorithm Works & IG Content Best Practices
Understanding Instagram’s algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.
Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
YouTube CEO Reveals 2021 Priorities for Creators
What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.
Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.
No-Click Searches Require a New Way to Measure SEO Results
SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here.
The Future of SEO Lies in the “Messy Middle” of the Purchase Journey
What is the “messy middle?” Find out what it is and how SEO professionals’ better understanding of this can drive growth in 2021.
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
20 Emotionally Engaging Online Ads for Holiday Marketing
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here.
Why There Are So Few Vice Presidents of Search Engine Optimization
Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn’t the norm today. Find out why here.
7 Google Tools to Use When Conducting Keyword Research Today
Looking to understand the latest shifts in consumer intent caused by the pandemic? Use these 7 Google tools when conducting keyword research today.
Is YouTube About to Update Its Algorithm Again?
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here.
How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
How YouTube Generates & Ranks Suggested Videos
Ever wondered how YouTube’s suggested videos work? A Google research paper sheds light on how YouTube uses deep learning to generate and rank suggested videos.
7 Brands That Are Looking Awful During the Coronavirus Pandemic
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
How the Coronavirus Pandemic Has Impacted the Travel Industry
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
Why & How SEOs Can Help Brands Craft Coronavirus Response Videos
Use your video SEO skills to help companies craft coronavirus response videos. Here are tips to help you get ahead.
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic
Here’s how publishers can discover the latest news trends, optimize their news stories, and track keyword rankings in real-time.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
YouTube’s Organic Visibility Tops Wikipedia in Google SERPs
These four actionable tips will help you optimize your video content for both YouTube and Google SERPs this year.
8 Things You Can Learn from NASCAR’s Content Marketing Strategy
Here are eight important lessons about creating a successful content marketing strategy from NASCAR.
Understanding Biases in Search & Recommender Systems
Learn and understand the biases that affect search and recommender systems and how these biases impact users.
Did John Lewis Create One of the Top 2019 Christmas Adverts?
Find out which Christmas adverts in the U.K. topped the list this year and what American retailers and marketers should learn from them.
7 Brands That Will Inspire You to Create More Awesome Content
Here are seven brands that can inspire you to create more awesome content.
Two Social Media Vanity Metrics You Need to Stop Tracking
Here’s why you should stop tracking Facebook Page Likes and Followers and what you should be doing instead.
YouTube Introduces Video Reach Campaigns for Brand Marketers
With YouTube video reach campaigns, you upload multiple video ads into a single campaign and let Google do the rest.
Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.
B2B Video Getting Shorter, But Being Watched Longer [Report]
Here are the key takeaways from the Vidyard’s 2019 Video in Business Benchmark Report.