Mastering AI Overviews For Greater Search Visibility
Watch as we walk through an in-depth analysis of 120,000 Google queries, uncovering critical insights into Google’s AI Overviews, and how to utilize them effectively.
About
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
Articles
5 B2B Customer Retention Strategies To Drive Repeat Business
Watch on-demand for expert, actionable insights from Moxo, as we address the challenge of building long-term relationships and keeping your clients coming back.
The Lord of The Links: Links of Power
Learn the key stages of a successful link-building campaign—from site finding and outreach to content creation and beyond.
[Expert Panel] How Agencies Leverage AI Tools to Drive ROI
Watch on-demand as we cut through the noise and highlight the AI tools that can genuinely make a difference in your performance.
B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]
Discover new B2B strategies to attract customers and keep them interested as our experts show insights for driving demand, lead gen, revenue, and proper attribution.
AI Overviews Explained: Expert Embedding Techniques for SEO Success
Are you up to speed on how to maximize the impact of AI Overviews? Discover expert embedding techniques for succeeding in this new search environment.
Unlocking Google: Maximizing Organic Traffic For Enterprise Ecommerce Sites
Watch on-demand and learn strategies that can help you utilize your e-commerce platform to go after a greater share of your organic market.
Cracking Open The SEO Bucket: Proven Local Marketing Strategies
Watch on-demand as we simplify local SEO with five key strategies for success, giving you actionable steps to drive impactful results.
Hacks To Earn 1000+ High Authority Links From US Media With Digital PR
Watch this on-demand webinar and learn simple hacks for attaining thousands of high authority links using Digital PR.
Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search.
9 Tips For Successful Lead Generation (Insights From Expert Brands)
Struggling to generate high-quality leads? This webinar recap offers expert insights to boost your lead gen efforts and supercharge your sales pipeline.
How Expert Brands Are Winning At Lead Generation Right Now
Watch this on demand webinar to learn about channels and tactics that are working, and some of the common missteps we see brands making.
From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit
Watch on-demand and learn how Reddit has become an essential platform for getting your brand and content in front of evolving search audiences.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Burdened by the March 2024 Google updates? Watch on-demand and get strategies to not just survive, but thrive in this dynamic digital landscape.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Watch on-demand to learn actionable tips for navigating the intricate challenges of effectively delivering your content.
Link Building in 2024: What Works, What Doesn’t, and What’s Next?
Watch on-demand and learn what’s currently working in the world of link building, and how you can develop a winning content and link building strategy.
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Discover how to create a holistic brand strategy that avoids the pitfalls of silos and poor content while still driving revenue.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Watch on-demand to learn more about Google Chrome’s upcoming changes to cookies, and how you can navigate the challenges of a post-third-party cookie world.
2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential...
10 Successful Ways To Improve Your SERP Rankings
You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links...
SEO In 2024: Top Priorities, Challenges, And Opportunities
You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.
How We Built A Strong $10 Million Agency: A Proven Framework
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Watch this informative,...
2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023....
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize...
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they...
2023 Survey Review: State Of Marketing Data Standards In The AI Era
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present...
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
Discover proprietary insights can help small-to-medium businesses & agency marketers develop high-converting marketing and sales strategies.
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the...