Trends In Paid Search: Navigating The Digital Landscape In 2024
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.
About
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
Articles
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Watch on demand to hear from industry leaders how the four day work week model is shifting agency culture and reimagining success.
7 Key Metrics In Measuring Content Effectiveness
Watch this webinar on demand if you’re looking to maximize your marketing efforts and create content that both captivates and converts.
How To Use AI To Enhance Your SEO & Create Better Content
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content?...
5 AI Changes Agencies And Brands Need To Know
Discover Google’s algorithm updates, AI strategy benefits, and ways to support your multi-location customers.
Secure Your 2024 SEO Budget With These Tips For Executive Buy-in
Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones.
Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023
Get the informed KPIs you need to adapt your SEO strategies and maximize results with the 2023 Organic SEO Industry Benchmarks report.
Mastering GA4: How To Use The New Google Analytics Like A Pro
Unlock GA4’s Power. Master Google Analytics 4’s new reports & metrics for your business. Access the on-demand webinar now!
Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization
Unlock your SEO potential! Find out how to conquer content cannibalization and upgrade your keyword rankings. Access the on-demand webinar here!
How To Drive Product Page Rankings With A Funnel Of Content & Links
Boost product page rankings! Unleash power of link building & SEO content marketing with our innovative full-funnel approach. #eCommerce #SEO #LinkBuilding
Why U.S. Brands Lose $2.4B A Year From Local Invisibility
Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same.
3 Steps To Building A Winning Holistic Search Strategy
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.
How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint
Discover how even small teams have been able to build 1,000 backlinks per month.
3 Simple Google Ads Tweaks That Immediately Boost Sales
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.
Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand
Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap!
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy
Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now!
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit
Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition.
How A Customer Journey Influences Your Content Strategy
Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads.
5 Ways To Combine SEO & SEM For More Effective Marketing ROI
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords.
How To Build A Winning MarTech Stack In 2023
Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance.
How To Hire Top SEO & Content Marketing Talent In 2023
Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you.
Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth
Learn how you can use machine learning’s progress in relevancy to help you tailor your link building strategy.
How To Adapt To Google’s Helpful Content & Core Updates
Explore how you can improve existing content in the same ways you’re approaching new editorial content.
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
New SEO Strategies: 3 Steps To Perfect SEO Content Creation
Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar.
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns.
Real-World SEO: How People Search, Shop & Buy Online
Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions.
6 Keys To Effective Content That Ranks High On SERPs Right Now
Get 6 key insights on how to write and distribute content that boosts traffic and conversions.