Keyword Research For SEO: Top Tips & Practices
Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level.
About
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
Articles
3 Steps To Creating Paid Social Campaigns That Convert
Learn how you can invest wisely and win in your market by creating paid social campaigns that convert.
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing.
SaaS Marketers: The Paid Social Approach That Works for You
Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth.
How to Create & Optimize Content for Higher Google Rankings
Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google.
State of SEO: The Top Opportunities & Risks for the Next 12 Months
Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Call Tracking for Google Ads & SEO: Convert Leads Faster
Get a better understanding of how call tracking can help your lead generation campaigns become more successful.
Helpful SEO Automations to Drive E-Commerce Optimizations at Scale
Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers.
How to Create Linkable Content
Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links.
Customer Generation: Secrets to Outperform Your Competition
Seeing poor results from your demand gen campaigns? Learn how a change in your marketing approach can help you deliver better results and revenue.
9 Best Practices for SMS Marketing This Year
Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow.
Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know
Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies.
Do This, Not That: Your Guide to Successful Marketing in 2021
Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape.
How to Integrate Your Product Into Your Performance Marketing
Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies.
Are You Making These Big Mistakes with Your Google My Business Listing?
Make sure you’re avoiding these common yet critical Google My Business pitfalls – whether you manage a single listing or thousands of them.
4 Lesser-Known Local SEO Tips Even the Experts Miss
Learn lesser-known SEO tips to help you take advantage of the Google Map Pack and rank higher in local search.
How to Earn Links Organically & Resist the Dark Side
Learn the steps to earning truly organic links and why you should focus more on relevance, value, and trust as key link building metrics.
How to Identify Site Quality for Link Building
Lower the risks in your link building outreach. Learn the key elements to evaluate to determine a potential linking partner’s site quality.
Search Engine Journal Is Hiring a Full-Time Content Marketing Manager
Want to be Search Engine Journal’s Content Manager? Here’s what you need to know about the role, what we’re looking for, and how to apply.
3 Ways SEO User Intent Can Drive Higher Lead Quality
Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.
How to Prioritize SEO for the Greatest Business Impact
Want to focus your resources on SEO efforts that count? Learn how to identify SEO initiatives that deliver measurable results.
How to Increase Your Ecommerce Organic Traffic by 400% with Automation
Learn a process that can help you generate more qualified organic traffic for your ecommerce site and convert more sales.