How to Be Awesome At AdWords Scripting
AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and...
About
Ian Harris is the CEO and founder of leading multlingual search marketing agency, Search Laboratory. He is a specialist in search engine marketing for global websites and has successfully helped companies such as British Airways, IBM, HSBC and Novell tap into new markets and take their websites abroad.
Articles
Getting to Know Your Chinese Search Audience
Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very costly, particularly if you are...
Why Your Tech Company is Failing Its SEO
Big-name technology companies offer their software globally, in dozens of different markets. Naturally this means their online sales operation encompasses lots of different languages, with...
Five Ways To Fail In Your Multilingual Search Engine Marketing
Multilingual search marketing is a service offered by many agencies, but done correctly by few with most practising outdated methods and taking a wholly flawed...
Why PPC Click-Through-Rates Have Increased
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years....