How to Use Forced Bold Text in Google Search Ads
Want to make your PPC ads stand out? Optimize your Google Ads by making 𝗮𝗻𝘆 𝘁𝗲𝘅𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 bold.
About
Ian is the VP, Paid Media at Career Now Brands, a lead generation service that focuses on the transportation and education verticals. He oversees the digital marketing teams and strategy across Search, Programmatic, Direct, and Social. Ian has been working in digital marketing since 2011 and is passionate about elevating the user’s experience while creatively reducing wasteful ad spend.
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The Fifth AdWords Match Type: Phrase Match Modifier
Now you can merge Phrase Match and Broad Match Modifier into a single AdWords keyword! Click to find out how.