Content With Purpose: How to Set Goals for Every Content Piece You Create
Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content’s overall performance.
About
James Brockbank is an experienced UK based SEO and content marketer and the Managing Director and Founder of award-winning Digitaloft, who specialise in creating high-performance content marketing and SEO campaigns for some of the UK’s biggest brands!
Articles
5 Types of Interactive Content to Attract Valuable Links
Interactive content pieces can help you earn valuable links. Here are five types of interactive content to inspire you.
11 Ways to Build Links Through Content Marketing
Here are 11 content-led link building tactics you can use to support your SEO efforts, based on your budget.
How to Write Excellent Subject Lines for Your Outreach Emails
Learn five actionable tips that will help you write a great subject which actually gets opened.
5 Benefits of Digital PR Which Aren’t Links
Learn five benefits your brand can get from digital PR campaigns aside from links.
How to Help Your Content Team to Have Better Ideas
This six-step framework can help your team come up with better ideas and create more successful campaigns.
How to Save a Struggling Content-Led Link Building Campaign
Here’s a series of actions you can take to turn things around for your underperforming content-led link building campaign.
Top 13 SEO Metrics to Track Content Performance & Engagement
Here’s a look at some of the most common SEO metrics which you need to know.
Does a Journalist Owe You a Link When Covering Your Brand or Story?
Is a brand automatically entitled to a link when a journalist, blogger, or publisher writes about them. No. Here’s why.
Content Brainstorming: 8 Techniques to Come Up with Better Ideas
Here are eight techniques to try out if you want to come up with better content ideas.
How to Get More from Your Relationship with a Digital Agency
Insights from in-house marketers on how client-agency relationships can improve and brands can get more from their agencies.
5 Questions to Ask When Analyzing Your Content Marketing Ideas
Want to know which of your content ideas will earn the most links, engagement, and coverage? Ask these five questions.
10 Essential Content Marketing Apps for Your Smartphone
Here are 10 essential content marketing apps you need to help increase your productivity when on the go.
An Introduction to Using ‘Big Content’ For Link Building
Learn what big content is and how you can begin to think about your own content asset ideas this way.
How to Compete with Big E-Commerce Brands as a Smaller Online Retailer
Here’s why big brands rank so well and how to put your winning SEO plan in place to outrank them.
5 Ways to Improve Your E-Commerce SEO Without Building a Single Link
If you’re looking for e-commerce SEO quick wins, here are five improvements you can make – no link building required.
Link Building With Infographics? Try This Instead
Ditch the infographics. Every link builder needs to be using these three forms of visual content.
5 Reasons Why Content Marketing Campaigns Fail to Earn Links
Here are five reasons why your content fails to earn links and how to turn things around.
10 Tips for Mastering E-Commerce Conversion Rate Optimization
Conversion rate optimization is not a one-off project rather something which needs to be baked into your wider digital marketing strategy.
10 Reasons Why Your E-Commerce SEO Campaign is Failing
Struggling to generate results from an e-commerce SEO campaign? Contributor James Brockbank looks at 10 of the most common reasons why such campaigns fail.
Why You Should Invest in Multilingual Digital Marketing
You know it makes sense to invest in a multilingual digital marketing strategy but does your boss? Here you’ll find five great ways to convince...
Google Rolls Out Panda 4.0 & Payday Loan 2.0 Updates
Over the past 12 hours, we’ve had confirmation from Google that they’ve rolled out two web spam updates; Panda 4.0 and Payday Loan 2.0. Panda...
The Art Of Never Undervaluing Your Services As An SEO Consultant
Too many SEO and digital marketing consultants significantly undervalue both themselves and their services, often because they’re simply trying too hard to please their customers,...
Why Relying On Organic Search Traffic Alone Is A Risky Business
image credit: Shutterstock We have all been guilty of relying on organic search traffic and organic search traffic alone as a traffic source at some...
Could Google Authorship Offer Protection Against Future Google Updates?
image credit: Shutterstock After the roll out of Penguin 2.0 by Matt Cutts and the Google Webspam Team, the SEO industry as a whole is...