How Google Universal Search Ranking Works – Darwinism In Search
Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google.
About
Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the “The Brand SERP Guy.” Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022. Jason has more than 25 years experience in digital marketing, he started promoting his first website in the year Google was incorporated.
Articles
Darwinism & Google SERPs As Product: Revisiting How Search Works
New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO.
How to Trigger a Personal Knowledge Panel in Google
How can you get a personal knowledge panel result for yourself or a client? Learn how to show Google the Entity Home and more here.
Tracking Google Knowledge Graph Algorithm Updates & Volatility
Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know.
SEO in a Nutshell: Understanding, Credibility & Deliverability
By understanding what Google’s problems are, we can better help it to help us. Make sure your SEO efforts support Google’s three most important “needs.”
How Bing’s Whole Page Algorithm Works
Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Here’s how it works.
How Bing’s Image & Video Algorithm Works
Learn what triggers video and image boxes, how click rate impacts positioning, what helps images and videos rank, and more.
How the Bing Q&A / Featured Snippet Algorithm Works
Here’s how Bing extracts the best answer to any question from the hundreds of billions of pages on the web.
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager.
How Bing Ranks Search Results: Core Algorithm & Blue Links
Understand how the Bing search engine works – from its “core blue link algorithm” to rich elements, and more.
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
Learn how to get in the Knowledge Graph (and trigger a knowledge panel for your brand) without a Wikipedia article.
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
In July/August 2019, two things changed with Google’s Knowledge Graph API. Learn more about the update here.