3 Strategies to Take Your Personalization Program to the Next Level
These three strategies will help you revamp your personalization program.
Jason Hickey is a Senior Product Marketing Manager for Adobe Target in Adobe Experience Cloud. For over 10 years, he has been immersed in the conversion rate optimization and personalization space — first as an end user of Adobe Target, and then as a technical solution architect, strategic consultant, and product marketer. Jason is highly passionate about data-driven decision making.
These three strategies will help you revamp your personalization program.