Infographic Link Building with StumbleUpon Paid Discovery
As a social marketing tool, StumbleUpon Paid Discovery (a.k.a. StumbleUpon ads) is underrated. Paid Discovery helps people who are likely to be interested in your...
About
Jason Lancaster is President of Spork Marketing, a Denver Internet marketing company specializing in search engine optimization, marketing, and web design.
Articles
Let’s Kill the “Bad Inbound Links Can Get Your Site Penalized” Myth
The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues....
Seeding and Promoting Content with FindPeopleOnPlus
Even though Google+ is still in its infancy, there is already a powerful tool available to link builders. Called FindPeopleOnPlus.com, it’s a directory of Google+...
SEO Consultants: Stop Comparing SEO and PPC
Many in the SEO community contend that pay-per-click (PPC) advertising is a waste of money. Since PPC is about buying clicks from the search engine,...
Link Building with Photo Journalism
We all know that a picture is worth a thousand words, but what we might not know is that a picture can also be worth...
To Improve Search Quality, Google Must Penalize Sources of Link Pollution
If you’ve been in SEO for more than a few weeks, it’s a safe bet you’ve seen poorly moderated blog comments or forum threads that...
Social Signals in SEO? Who Cares
When smart people interview search engineers and hear a cryptic explanation about a potentially new ranking signal – or review a Google patent application –...
SEO Resolution: Capitalize on Formulaic New Years Content
While it may not be labeled on your desk calendar, today marks the unofficial beginning of a period that I like to call the “Formulaic...
Just for SEOs – How to Find and Keep a Great Copywriter
One of the things I enjoy most about SEO is that I get to work with a lot of creative, talented specialists, especially copywriters. For...
How Not to Sully Infographics with Drunkenness: Lessons in Link Building
I ignored the opportunity to link build with infographics for far too long. As an engineer turned search engine professional, the idea of creating art...
8 Lessons SEO’s Can Learn From The U.S. Military
In honor of the U.S. Military, I’ve borrowed some common-sense rules from military doctrine and applied them to search engine optimization for both educational and...