5 Ways to Build a Culture of Listening and Boost Your Reputation
Chances are, your customers are handing out all sorts of key data on sites like Yelp and Facebook. Are you listening to them? FInd out...
About
Jean Dion is a writer, editor, avid blogger and obsessed pet owner. She’s a senior journalist with InternetReputation.com, and writes frequently on the intersection of private indiscretion and public embarrassment. Follow her on Google+ or Twitter.
Articles
Unwrap Your Holiday Reputation Management Action Plan
A reputation management plan for the holidays means more than stocked shelves and full tills. You’ll also need a solid plan that can help you...
Getting Real on Social Media? You Need These Reputation Dos and Don’ts
Tempted to tap into the social part of social media? You could end up hurting your reputation. Find out how to hit the right tone...
Beyond Yelp: How to Find (and Push) the Right Reputation Review Sites
With a few targeted searches, you can determine what review sites are most popular in your community. And then, you could help to push your...
Your Definitive Guide to Reputation Management Blogging: How Often & How Long
Reputation management blogging done right is more than simply responding to keywords. It’s about planning and connecting and scheduling. Learn how to master these techniques,...
3 Key Fixes When Google’s Autocomplete Drags Your Name Through the Mud
Google’s autocomplete function is made to make searches faster and much more accurate. But when attack words complete search queries, your reputation can take a...
A 60-Minute Reputation Touch-Up Anyone Can Do (Even You!)
Comprehensive reputation management doesn’t have to be time-consuming. By devoting about an hour to your online reputation every day, you could see exceptional results. Here’s...
Facebook: The Reputation Management Tool You’re Probably Ignoring
If you’re using Facebook to share news, product launches and contests, you’re missing out. By tapping in to a few additional features, you could spot...
A Step-by-Step Guide to Responding to a Bad Yelp Review
Bad Yelp reviews are (unfortunately) part of doing business. And a bad response could double the reputation damage. That’s why it’s vital to know just...
How to Craft a Killer Pinterest Page in 4 Steps (Even if You Don’t Have Cats)
Pinterest may not be the first site you think of, in terms of either marketing or reputation management. But if you think it’s just for...
The Top 5 Reputation Management Tips Your Boss Wants You to Know
If you’re the company SEO, you must know how to craft a killer reputation management strategy. Here’s what you’ll need to know in order to...
An Un-Skippable LinkedIn Post is Just 5 Steps Away
What’s the good in writing a post that no one reads, particularly when your words are meant to help you deal with a reputation problem?...
3 Ways to Erase Private Information from the Internet
There’s no reason to leave personal, identifying information online. It can’t really add to business success, after all, and there are very few instances in...
Repeat or Rewrite? How to Make the Most of a Great Blog Post
Sometimes, you have ideas that are so great and so noteworthy that they garner you a lot of attention. When that happens, you have a...
Share With Flair (And Boost Your Reputation) in 4 Steps
Don’t just copy content; make it your own to boost your reach and enhance your reputation.
Apology 101: How to Save Your Reputation
What’s the right way to apologize? Here is my foolproof business apology template, along with some notes about apology pitfalls.
Need a Blog Topic? Use These Four Ideas
If you’ve resolved to write more blog posts in 2015, you’re certainly not alone. After all, the 2015 B2B Content Marketing study from the Content...
Can’t Rule Google? Focus on Yelp
Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who...
3 Reasons to Use Pinterest in 2015
Let’s face it: Few of us have the time or the inclination to use every single social media tool available to us. As a result,...
5 Smart Ways to Use LinkedIn for Reputation Management
When it comes to online reputation management, most people head right to Google for solutions. They look for keywords that could harm them, or articles...
5 Killer Tips for Conversational Blog Posts
Conversational blog post writing has been on the top of everyone’s to-do list since Google launched the Hummingbird update last year. At the time, we...
Why SEO Still (And Always) Matters
Even though blogging is one of the best ways to boost an online reputation and increase market share at the same time, now is an...
5 Ways to Build Up Brand Evangelists
Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the...
8 Hacks for Pigeon-Proof Reputation Management
By now, you’ve probably heard about the tiny little Google algorithm that hit the online world at the end of July. The folks at Google...
Someone Tied Fines to Yelp Reviews
The vast majority of Yelp users visit the site when they have money to spend. That’s a key finding from a Nielson study funded by...
Coming Your Way: A Modifiable Web
More than 34 percent of the world’s population uses the Internet, according to research published in June of this year. Not surprisingly, all of these...
Does Privacy + Twitter = A Reputation Disaster?
Twitter has been a happening place this spring. Reuters suggests the micr0blogging site will have nearly 400 million users by 2018. In addition, the hashtag #YesAllWomen...
Good and Bad Reactions to Facebook’s Algorithm Change
Most online media professionals have a love/hate relationship with Facebook. We love the reach it provides and the real interactions we can generate, but we...
How Much Should Grammar Matter to Bloggers?
First, a disclosure: I’m a grammar nut. I cringe when I walk into the grocery store and see row after row of checkout lines devoted...
Google Loses Big in German Reputation Lawsuit
Typically, when I’m asked to describe what Google does, I launch into a description that goes something like this: “A search engine like Google is...