The Link Building Tactic You’re Not Using: Shallow Links
Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages.
About
Jeff Ferguson is a partner at Amplitude Digital, a digital media advertising agency based in Los Angeles and an instructor at UCLA Extention where he leads classes in Advanced Digital Marketing and Search Engine Optimization.
Articles
10 Top SEO Scams & Cons (Plus How to Avoid Them)
Learn the top SEO scams and cons, how to spot them, and what you need to know to steer clear.
SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics
One industry influencer has twice posted studies claiming that fewer clicks are going to organic webpages. But the math doesn’t add up.
Google Ranks Webpages, Not Websites
This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.
Emergence: The Scientific Concept All SEO Pros Should Understand
Learn how the concept of “emergence” relates to the correlations in SEO studies and why every SEO professional should know about it.
Do We Have the Math to Truly Decode Google’s Algorithms?
This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science.
The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic
During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these “interesting times.” Here’s how.
Are Google’s Featured Snippets Stealing Clicks? It’s Complicated
Are Google’s featured snippets really “stealing” traffic? Actual copyright and intellectual property lawyers weigh in on the subject.