The Google Travel Takeover And What It Means For SEO
Unlock the potential of Google Travel for your SEO strategy. Understand the implications of Google Flights and Google Hotels dominating travel search terms.
Jeff Riddall
Senior SEO Manager
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Jeff has been helping organizations manage, measure and optimize their Web presences for over 20 years and is currently focused on travel brands as a Senior SEO Manager at Propellic. He has deep knowledge and experience in SEO, content marketing, analytics and SaaS digital marketing software product management with keen interest in how AI will continue to impact all of these. Jeff holds a Journalism degree from Carleton University and maintains a special place in his heart for the written word!
Articles
Utilizing Local Influencers For Digital Marketing Success
Unleash the power of local influencers for your digital marketing strategy. Tap into their trusted voices to reach local audiences and boost your online visibility.
Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners
Discover the differences between organic and paid strategies for search and social media. Make informed decisions on digital marketing for your local business.
How Search Generative Experience Will Affect Local SEO & Businesses
Discover how to adapt your local SEO strategies for Google’s Search Generative Experience (SGE) and increase visibility for your business.
35 Content Marketing Statistics You Should Know
Discover the power of content marketing with these compelling statistics. Learn how optimized content can drive traffic and boost your online presence.
Why And How Local Businesses Should Use Video In Their Digital Marketing
Local businesses can benefit from utilizing video digital marketing – learn why and how in this helpful blog post!
Adapting Your Digital Marketing Strategy To Local Events And Seasons
Seamlessly blend community engagement with seasonal strategies for your business. Here’s how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines.
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
Discover the impact of strategic local partnerships for skyrocketing visibility and online authority in your area.
Data-Driven Decision Making To Optimize Local Digital Marketing Efforts
Hop the data train and more easily navigate the digital marketing landscape to keep ahead of the competition and grow.
Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?
Consider practical tips to implement effective content marketing strategies to boost brand awareness, establish online authority, engage customers and drive business growth.
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers.
Do You Still Need Directory Submissions For Local SEO?
Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency.
How To Perform A SEO SWOT Analysis
A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources.
10 Key Steps To Ranking Higher In Google Maps
Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips.
Local B2B SEO: The Complete Guide For Local Businesses
Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs.
How To Do A Complete Local SEO Audit: 10-Point Checklist
Stay ahead of your local competition in the SERPs with this comprehensive local SEO audit that will help identify and prioritize top ranking opportunities.
How To Add Internal And External Links That Get Clicks And Conversions
While using internal and external links adds value for your audience, as with all things SEO, it’s also important not to overdo it.
How Google Reviews Impact Map Pack & Organic Search Rankings
Customer reviews help prove that your business has expertise, trustworthiness, and authority within the local service area. Here’s how that impacts your rankings.
Top 10 Business Benefits Of Content Marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business.
7 Creative Ways to Earn or Build Links to Your Site
Establishing authority and building relevant, high-quality website links can be challenging but they are essential. These 7 tactics can help.
How to Tell What Readers Want & Give It to Them
Learn to tap into readers’ needs to create and promote more valuable content. Find 10 tips on how to tell what readers want here.
How to Manage a Data-Driven Content Marketing Calendar
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here’s what you need to know.
10 Mistakes to Avoid When Writing Your Meta Descriptions
Want to get higher click-through rates, drive more targeted organic traffic, and improve conversions? Then avoid making these big meta description mistakes.
4 Must-Use Data Sources to Establish the Right Content & Keyword Focus
Want to build your authority on a topic? Discover four types of data that you can use to establish your content and keyword pillar strategy.
Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign
Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve optimal results.
5 Ways You May Be Sabotaging Your Content Marketing Campaigns
Are you sabotaging your content marketing and social media efforts? Here are five things to avoid.