What You Should NOT Do When Writing a Title Tag
Here’s one thing you should NOT do when writing title tags for your webpages.
About
Jenny Halasz is President and Founder of JLH Marketing, a marketing consultation firm focused on highly technical implementations, specific projects, and long term in house search support. An advocate for SEO practitioners and SMB owners, Jenny can often be found writing, speaking, or otherwise engaging on tactics, strategies, and ethics in search. Through JLH Marketing, Jenny offers hourly and monthly consulting contracts on SEO, PPC, Analytics, and other areas of Digital Marketing.
Jenny’s experience in the industry spans over 15 years and includes contracts with dozens of enterprise clients, including NVIDIA, SAP, LOWE’S Home Improvement, Nutrisystem, Scholastic, Motorola, and many others.
Although clients keep her busy and on the cutting edge of the industry’s myriad updates, Jenny is never more at home than when teaching others or answering questions. Her love for search is made clear in her passion to share and educate others, which makes her a great person to open SEJ’s new “Ask an SEO” column.
Articles
How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?
Do ads, interstitials, and supplemental content affect organic search rankings and visibility? Find out here.
Article vs. Category Page Rankings: What Should You Focus On?
Google generally favors article content over category specific content. So should you put more of your SEO focus on articles?
When Is It Safe to Kill Redirects & Old Webpages?
Here are a few things you must consider before deciding to permanently kill redirects and old webpages.
Publishing Thousands of URLs at Once – Is It Risky for SEO?
Could publishing thousands of new pages at the same time have any SEO risks or unintended consequences? Find out here.
Are Dedicated Location Pages the Best SEO Option for SMEs?
Here are some options for SMEs that want to promote their business outside their home location
How to Tell Google Your Content Has Been Updated
How do you notify Google that you made changes on an already existing content? Learn here.
What Causes Google Rankings to Be Highly Volatile?
Here are five primary considerations when you see your traffic or rankings fluctuate or take a dive.
When Does User-First SEO Not Apply?
In which cases does the user-first mentality of SEO not apply? Find out here.
Will Google Penalize Duplicate Content in Reviews?
If a reviewer copies and pastes the same review to multiple websites, could that hurt your Google search rankings?
Should You Disavow a Link That Sends Lots of Traffic?
Should you disavow links from low DA sites? What if they’re sending you lots of traffic? Find out here.
Can Influencer Marketing Hurt Your SEO?
Can influencer marketing really hurt SEO? Find out here.
Will Redoing Your Homepage Every Month Help Your Google Rank?
Will frequent homepage redesigns actually help boost your Google rankings? Probably not. Read on to learn more.
What Are SEO Best Practices for Color Variations?
Here are some SEO best practices you should consider when deciding a color variation strategy for your ecommerce site.
What to Do If Your Most Popular Pages Aren’t Converting
Frustrated that you have pages that get a lot of traffic, but aren’t converting? Here’s what you can do.
Google Analytics & Tag Manager Website Redesign Best Practices
When launching a redesign of a website, how do you ensure a seamless Google Analytics and Google Tag Manager transition?
SEO for Ecommerce: How to Write Meta & Product Descriptions
Find out the best practices when writing ecommerce product and meta descriptions.
Related Articles & Internal Linking: Will It Help Your SEO Results?
Do internal links and related articles actually help SEO? Find out here.
4 Key Areas You Should Measure for SEO
Measuring your SEO performance is essential. Find out which metrics you should be tracking to understand what’s working.
Will Skipping H2 Tags Affect Your SEO?
Are there any implications to SEO for webpages that skip H2s and go directly from an H1 to an H3?
How Do I Name Folders & Product Files Effectively?
Find out what the correct file/folder naming strategy is for e-commerce websites.
What Is GDPR & How Does It Affect Me?
Find out what GDPR really is, how it might affect your website, and what you need to do to comply.
SEO Team Structure: How to Fit SEO into Your Company
Where does SEO fit in your organization? Here are a few fundamentals on how to structure an SEO team.
How to Write a Great Title Tag for Google & Users
Find out how to write relevant and enticing title tags that will ultimately get users to click on your website in the organic search results.
Should You Let Google Index Syndicated Content & Press Releases?
Is it worth the effort to use syndicated content such as press releases on a website? Read on and discover the answer in this Ask...
Google’s Fetch & Render Partial Status: The Most Common Causes
The most common problems that cause Google’s Fetch and Render tool in the Search Console to show a partial status.
Does Google Give More Weight to Links That Appear Higher in Content?
Is there any evidence that links that appear higher in content have more SEO value than links near the bottom.
Can Negative Brand Mentions Hurt Your Google Rankings?
Find out whether negative press and links can have a negative impact on your Google organic search rankings.
Which Video Hosting Website Is Best for SEO?
What will help your SEO most: hosting your videos on YouTube, another platform, or your website? Find out here.
How to Build Great Links for Fashion Clients
These guidelines will help you get the natural links and exposure you want when doing link building for fashion clients.