Social Media Should Not Fall Under “Other Duties As Assigned”
Explore the vital role of a dedicated team with specialized roles in modern social media success for effective content creation and publishing.
About
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media”. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram,LinkedIn, TikTok, and Threads accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot’s INBOUND and a recognized voice across the social media marketing space.
Articles
Setting Goals For Social Media And Making Them SMART
Unlock the secret to stress-free goal setting in social media consulting. Here’s how to make them SMART and ensure a seamless editing collaboration with clients.
My 6Ms Of Social Media
Dive into the core elements of a powerful social media strategy with the 6Ms approach.