SEO In-house Spotlight: Baron Ginnetti with Pronto.com
This week’s in-house spotlight is on Baron Ginnetti, the new Director of SEO & Content Distribution at Pronto.com. Baron’s legacy comes from his SEO efforts...
About
Jessica Bowman is an in-house SEO expert who knows how to start up a successful in-house SEO Program that gets people on board, moving forward and improving the bottom line. She is an evangelist for companies doing SEO in-house, with a specialty of making SEO run like a well-oiled machine that cranks out profits.
Articles
SEO In-house Spotlight: Bill Macaitis with Fox Interactive Media
Today’s spotlight is on Bill Macaitis, VP of Online Marketing & SEO/SEM, who works with some of the most interesting sites on the web such...
SEO In-house Spotlight: Tim Dineen with Indeed.com
This week’s in-house spotlight is on Tim Dineen, Online Marketing Manager for Indeed.com. Tim started in SEO owning a web development agency that he sold...
In-house Spotlight: Marcus Couch from Entrepreneur.com
Today’s in-house spotlight is on Marcus Couch, Director of Online Marketing for Entrepreneur Media – overseeing search marketing for Entrepreneur.com and other Entrepreneur properties. Entrepreneur...
Search Marketing In-house Spotlight: Shane Vaughan with Balihoo
Today’s in-house spotlight is on Shane Vaughan with Balihoo, a startup search engine for the media planning and buying industry. Shane began his search marketing...
In-house Spotlight: Christian Science Monitor’s SEO
Today’s in-house spotlight is on Laura Forbes with The Christian Science Monitor. She has an interesting challenge before her – to single handedly encourage a...
In-house Spotlight: Duane Forrester, SEO with Sports Direct Inc.
This week’s spotlight is on Duane Forrester with Sports Direct Inc., a leading sports media content publisher. Duane is quite visible in the search industry,...
In-house Spotlight : AllRecipes.com’s SEO Dustin Woodard
This week’s spotlight is on Dustin Woodard, a veteran in-house SEO at Allrecipes.com. Dustin made an interesting choice when joining AllRecipes.com, he joined a company...
SEM In-House Spotlight : Hewlett-Packard’s In-House SEO
This week’s in-house spotlight is on Tanya Vaughan, the Global in-house SEO with Hewlett-Packard. HP has a few in-house SEOs within various divisions, one is...
In-house Spotlight: Manager Of Search Engine Initatives, Thomasnet.com
ThomasNet’s search strategy was well underway when Jill Sampey took over search engine marketing. Having been with the company for several years, she was at...
5 Major Google Gadgets Usability Flaws
The new Google Gadgets for the Google personalized homepage have gotten a lot of attention in recent months. True, they’re a factor in Google’s personalized...
In-house Spotlight: Yahoo’s Director of Search Engine Marketing
Welcome to Search Engine Journal’s new column, In-house SEM, which features an in-house search marketer each week. For the kickoff, I spoke with Yahoo!’s Director...
Add Work.com to B2B Link Building Campaigns
SEO community, meet Work.com. Work.com was briefly mentioned last fall in a post by Greg Sterling. What wasn’t divulged is that it’s an excellent site...
Should URLs in links use index.html?
When it comes to the best URL structures and formats, the most common question I get is in regards to the best way to reference...
Google PageRank Update: What it Really Means
It’s confirmed, Google just launched a new PageRank update. We’ve been expecting one in January and now virtually everyone is excited about their improvements or...