Shopping Cart Search Engine Optimization
Shopping Cart Search Engine Optimization I had a few interesting conversations about shopping carts last week. (Note to Yahoo, anyone who has two interesting conversations...
Articles
MSN Search Engine – Searching for ways to make Redmond rise again
MSN Search Engine – Searching for ways to make Redmond rise again What would you do if you were tasked with designing a new search...
Ask Jeeves and Lycos Enter the Search Engine Optimization Field
Ask Jeeves and Lycos Enter the Search Engine Optimization Field In a highly surprising move, two well known smaller search engines have entered the organic...
Organic Search Engine Optimization for Large Sites
Organic Search Engine Optimization for Large Sites Commercial websites are getting larger. Driven by the rapid evolution of content management systems, shopping carts and e-biz...
Organic Search Engine Optimization in a Localized Universe
Organic Search Engine Optimization in a Localized Universe Search is getting smaller, more local and personalized, a process which has been driven by paid-search advertising....
Blogs Are Great for Search Engine Ranking
Blogs Are Great for Search Engine Ranking Blogs have had a profound effect on communications and marketing since their development and early adoption but are...
The Business of Search Engines and Advertising – Look Out!
The Business of Search Engines and Advertising – Look Out! The major search engines are changing the way they do business with the advertising community....
Google Saves Kidnapped Journalist in Iraq
Google Saves Kidnapped Journalist in Iraq Google can claim another life saved after a kidnapped Australian journalist was freed by his captors in Iraq earlier...
Looking at Yahoo Local and Google Local
Looking at Yahoo Local and Google Local I love New York City. More than any other city on the planet, New York is exciting, expansive...
Google Update? Don’t Panic!
Google Update? Don’t Panic! There has been a great deal of speculation about a shift coming in Google’s ranking algorithms over the past few weeks....
Google is Growing – An Update on Google
Google is Growing – An Update on Google There is a lot going on at the Googleplex these days. For three different reasons, each of...
Search Engines Can Read Macromedia FLASH SDK
Search Engines Can Read Macromedia FLASH SDK Macromedia has solved what was likely one of its biggest problems. As of this month, FLASH files (.SWF)...
Google IPO May Come Next Week
Google IPO May Come Next Week Rueters, CNN, and the Wall Street Journal are all spreading rumors that the Google IPO bidding will actually take...
Search Engines & the Christmas Shopping Season
Planning the Christmas Shopping Season It is that time of year again folks. As far as the calendar year is concerned, the sun has passed...
Anatomy of a Search Engine Placement Campaign
Anatomy of a Search Engine Placement Campaign With the tremendous changes seen in the search engine marketplace over the past year, the conduct and techniques...
Paid Inclusion Going the Way of the Dodo
Late last week, Ask Jeeves announced it was going to cease its paid submission program and allow webmasters to submit sites to its database for...
Google Update – IPO, SERPS, Open & Outsourcing, GMAIL
Over the past seven years, it is fairly safe to say that the use of search engines has revolutionized our methods of finding and valuing...
Find.com – New Business Search Engine
A new search engine focusing on business and industry was released earlier last week. Find.Com is a very interesting tool that seems to combine the...
HOT Off the Press! The Search Engine Strategies Conference
The Search Engine Strategies Conference is one of the largest and most comprehensive search engine focused conventions of the year. Held quarterly in different cities...
Search Engine Optimization and Dynamic Technologies
The Internet is the most widely used business tool in the world. In theory, it is the least expensive and most pervasive medium for global...
Google’s IPO Gets Advice From Lycos
Lycos for Sale – Remember the Past, Plan for the Future This week’s big news continues to be dominated by Google’s pending Initial Public Offering...
Planning a Search Engine Marketing Budget
Search, the Financial Frontier : Planning Search Budgets Search started cheap. Years ago, search engines figured their profit would come from two unique angles, advertising...
Google Allowing Bids on Trademarked Names
Search engines work on word and character association. That’s a fairly obvious simplification of how an extremely complex algorithm can detect a topic or theme...
Yahoo & Google Follow Government Pressure on Gambling Ban
We Bet it won’t be Found on Google or Yahoo… The US Justice Department is serious about its crackdown on online gambling. Last year they...
Google and Yahoo : SEO Comparison
Google and Yahoo :: What works well and what won’t Last week I wrote about how we plan out our search engine placement campaigns. The...