Nonprofits with Google Ad Grants: Your Accounts Might Get Suspended
Google could suspend accounts with a click-through rate below 5 percent. Here are some steps you can take.
About
Joe Castro is a Search Engine Marketing Manager at Elevation Advertising in Richmond, Virginia. With 10 years of experience with Paid Media, Joe is well-versed in paid search/SEM, paid social, and display advertising and constantly looking to drive results for his clients.
Articles
Are Ad Extensions Actually Costing You Conversions? [DATA]
Find out how ad extensions might be negatively impacting your paid search campaigns.
How to Leverage Paid Media for the Entire Customer’s Journey
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
How to Use Google Seller Ratings to Beat Your Competition
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
Your Guide to Gmail Sponsored Promotions: Best Practices and Results
If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion (GSP). With our clients, we’ve found GSP...
10 Ways to Improve Your Lead Quality from Search Engine Marketing Without a CRM
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask...
How Many Ways Can You Optimize a Google Display Campaign?
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match...
Winning in a Highly Competitive (High CPC) Paid Search Environment
If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to see how much average cost per clicks...
Quick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard...
Quick Case Study: Google’s Mobile Ad Update Effect on AdWords
In late September 2013 on Google’s 15th birthday, the search giant made an announcement that they were changing the appearance of their mobile and tablet...
4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower....
A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a...
The Times Are a-Changin’: Why Paid Search Isn’t as Easy as It Used to Be
Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The...
Ad Copy Optimization: Have We Been Doing It Wrong?
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing...
Applying AIDA to Digital Marketing
Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how...
Are You Looking At Paid Advertising the Right Way?
Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This...