5 Tactics to Combat Seasonal Peaks in Local Search Volume
Building local search marketing campaigns that stay effective in the face seasonal dips takes planning and creativity. Here’s how you can do it.
About
John is a writer and digital media consultant who has worked at FastCompany, Venturebeat, Village Voice Media, NBC as well as several startups in the San Francisco Bay Area. He advises entrepreneurs on growing their businesses and increasing community engagement.
Articles
12 Ways Marketers Can Improve Relationships With Journalists
Marketers and journalists have a long and not-always happy history. Still, their relationship must be developed in order to be successful at their work.
How to Use Image #SEO to Build an Unexpected Advantage
Images drive traffic, backlinks and a whole lot more. It’ll be a game changer for your SEO strategy in 2015 and beyond.
3 Tips To Start Companies That Solve the World’s Problems #EmTech
There was much to take away from MIT’s EmTech conference on future technology. Highlights included learning about the way drones are being used to make our crops...
7 Search Engines That Take You Beyond Simple Site Search
The Internet was born decades ago in computer science laboratories and only produced a trickle of information compared to what we see now. It has...
Emerging Channels Challenge SEO for Mobile Marketing Dollars
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used...
The Virtual Office: Making the World a Smaller, More Efficient Place
I’ve always believed that the most efficient office is one where everyone is there together. In most cases, communication is easier face to face. Eventually...