Do You Have These Tools in Your Marketing Toolbox?
A marketer is only as good as the tools they have access to. Make sure your toolbox is chock-full of the best.
Jordan Kasteler
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Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.
Articles
How to Increase Conversions with Help from Your Fans
In this post, we’re going to look at how you can increase conversions with help from your fans, maximizing your reach, engagement, and profit.
Has LinkedIn Really Become Facebook? Here’s Why LinkedIn Isn’t Worried
No doubt, Facebook and LinkedIn have transformed in recent years. Despite that, FB is still a personal network and LinkedIn is a professional community.
The History of Google’s Biggest Changes over Time [INFOGRAPHIC]
Keyword rankings are no longer as meaningful as they once where. In this infographic, MWI highlighted some of the most common theme changes over time.
A 2015 Process to Removing a Google Link Penalty
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for...
12 Days of Christmas Internet Marketing Roundup
Everyone knows the Twelve Days of Christmas song. Many different products and brands have put their own spin on these twelve days of gifts throughout...
Page Segmentation and the Effects on Link Building
In 2008 I wrote about the importance of link placement when building links. There are still a lot of SEOs out there that want templated...
The Creation and Promotion of Social Content
Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media...
Internet Marketing Interviews Galore
Some of the best tips, tricks, strategies, and tactics on the Web come from experts giving away great information in interviews. It is far more...
Social Media Better than a Super Bowl TV Ad Spot?
Is social media better than a 60-second ad spot that costs around $3 million. Pepsi thinks so which is why they chose to launch a...
Social Media Marketing Snake Oil
This post is a response to BusinessWeek’s recent “Beware Social Media Snake Oil” article. I would like to elaborate on a few concepts and misconceptions...
Mobile Display Ad Firm AdMob is Acquired by Google
It appears that Google is headed after the mobile ad space pretty heavily. From a post on the Official Google Blog today: We’re happy to...
New Digg Feature: Trending Topics
Digg.com has always been known as “Reddit.com’s news from yesterday”. It appears now they’re trying to combat this issue… at least on a micro level....
SEO Dojo: A Community for SEO Enthusiasts
Today, David Harry (aka @theGypsy) has launched an SEO community that encourages sharing and education called the SEO Dojo. Although the community is not free,...
Why Google Voice is Cool
Ever dreamed of having your own personal switchboard operator? Google Voice, a new calling and voicemail service from the online search giant offers just that....
SEO Automatic Tool: Now for the iPhone
*Note*: This is NOT a paid review. I’ve had the opportunity to check out by SEO Automatic‘s iPhone app by Scott Hendison of Search Commander,...
New Features & Alert System in BLVD Status
In May Ann did a post “Track Keyword Positions with BLVD Status” showing how you can enhance your keyword tracking with the analytics tool BLVDStatus.com....
Semantic Technology and Search – SES San Jose 2009 Coverage
The semantic search panel was very very interesting. There were representatives from Ask, Bing, Google, and Yahoo! to answer questions about semantic search and share...
How SEO Can Help Save the Publishing Industry – SES San Jose 2009 Coverage
The session explored the challenges, tactics and opportunities unique to online publishers. It covered solutions for technical obstacles, duplicate content and CMS issues, writing keyword...
Build Your Reputation, Traffic & Links via Social Media Q&A Sites
Social media has opened up many avenues to many people and has brought forth a new level of communication. People now lean on the social...