Which Is Better: Content Marketing or PPC? The Pros & Cons of Both
Content marketing or PPC? Find out which could be a better investment of your time and marketing investment.
About
Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the President at Content at Scale, she leads big initiatives for one of the fastest-growing AI content writing tools for SEO marketers on the planet. She’s been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and exited a 100-person writing agency she’d built for 10 years in 2021 to explore the new frontier of AI. Read her eight books on Amazon, including a non-fiction memoir of her life growing up in and escaping a radical cult: Woman Rising, A True Story. Connect with her on LinkedIn.
Articles
The Phantom Returns: A Guide to Google’s Quality Updates
The Google Quality Updates appear to demote low-quality content. Learn all about the first and subsequent updates.
6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy
Learn how to build a strong content strategy to drive more focused, ROI-based content marketing.
Size Doesn’t Matter: How a Small Team Can Win Big in Content Marketing
Want more traffic and revenue? Here’s proof you don’t need a huge content team to get mind-blowingly powerful results.
Google Turns 19: Here Are 19 Ways Google Search Makes Life Easier
Google isn’t just a search engine – it’s an everything engine. Here are 19 (fun) reasons to celebrate Google’s 19th birthday.
4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes)
How you can get more subscribers without annoying the heck out of your readers (and Google) with popup ads.
5 Easy Content Optimization Tactics to Boost Your Traction & ROI
These five content optimization tactics can seriously boost your online authority, engagement, and traction.
3 Ways to Make Your Content Stand Out
What is a content differentiation factor and why it is the best way to ensure your content stands out.
Your Essential Guide to Internal Content Linking
Know the rules on internal content linking and boost your site in SEO with relevant page-to-page link building, in this current guide by Julia McCoy.
10 Signs You Were Born to Be a Content Marketer
Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics...
A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016
A look back at the content that “made it” in content marketing, with tens of thousands of shares, is the perfect recipe for inspiration as...
8 Statistics That Prove Content Marketing Is the Best Brand Marketing
Seth Godin once said: content marketing is the only marketing that’s left. Effectively done, it gives a brand an image and a voice that speaks...
Why Just Building Links Doesn’t Work Anymore
Some still think they’ll succeed by rattling off cheap content built solely to maintain a link or two. Here’s why that couldn’t be further from...
How to Guest Blog: A Complete Guide to Successful Guest Posting
Guest blogging is vital to your online presence. Learn how to guest blog the right way in this intensive guide.
How to Write Blogs That Win: Your Essential Guide
Want to write blogs that win? These tips can help to improve your blogging on every level.
Why Content Marketing Isn’t an Overnight Success
Learn why content marketing isn’t an easy overnight achievement: but, why the long-term dividends could mean your highest-value marketing.
5 Email Marketing Hacks to Increase Your Open Rate
Check out this post to learn the top email hacks you can start using now for more reads, higher open rates, and increased click-throughs.
Are Short-Tail Keywords Dying?
Could short-tail keywords be phasing out? Are you hitting up the right keywords when you prepare to optimize your content? Learn more in Julia McCoy’s...
Top 8 Skills Every Great Content Writer Needs to Succeed
Not all web writers are created equally. Know what to look for in a great online writer with this list of eight key standards.
Why Ebooks are a Powerful Tool for Your Business & How to Win at Creating Yours
Ebooks are all the rage right now. Termed “fat content,” they provide what a simple blog can’t: an upgrade. Here’s what exactly constitutes a great...
Why Marketing Revolves Around Storytelling
Are you storytelling? Today’s marketing revolves around engaging a fast-paced, busy audience. Learn how to engage brilliantly with authentic stories.
Your SEO Needs Content and Inbound Marketing
Julia McCoy, bestselling author and content marketing expert, discusses how SEO fits into the overall aspects of content and inbound marketing.
If You’re Only Focused on Keywords, Here’s Why You’re Thinking Wrong
Julia McCoy discusses why keywords were a focus in old SEO days, and why they aren’t today. Learn what you should be focusing on for...
10 Valuable Content Marketing Lessons From Print
What made print so attractive back in the day, and how can you apply what worked in that era to your content marketing today? Julia...
How to Prioritize What Content You Should Create
Prioritizing content creation can be difficult but it’s pivotal in focusing on one topic rather than stumble over many. This allows you to better serve...
Why There are No Shortcuts to Content Marketing
Content marketing isn’t a quick fix, or an overnight success; results take time. Julia McCoy debunks common content marketing shortcuts and why they’re not.
A 15-Point Checklist to Make Sure You’re Publishing Worthwhile Content
Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia’s...
30 Trigger Words to Use in Your Online Writing for More Connections & Results
Struggling with creating and publishing truly impactful, engaging online writing? Check out Julia McCoy’s list of 30 top words you should be using online.
Google’s AMP Update: What To Expect & A Guide To Making Content AMP-Friendly
Imagine a world where the Internet loads four times as fast. Welcome to Google AMP. From Julia McCoy, here’s a guide on making your content...
Find Where Your Audience Lives – And Reach Them
These days, everyone is finding their niche audience. It’s the key to hone in on the right people to read your stuff. Here’s a guide...