Google AdWords and the New +1
There has been a burst of posts about the new Google +1 button and SEO, even an awesome discussion on Sphinn. It does seem to...
About
Kate Morris is an SEO Consultant for Distilled Consulting in Seattle, WA. You can find her on twitter @katemorris.
Articles
How to Get Banned on Google AdWords
With all that is going on in the SEO world, it is easy to forget that there are things that can illicit action from Google...
AdWords + AdSense and Click Arbitrage
When I first read this AdWords and AdSense post from the Inside AdWords blog, I was dumbfounded. They are against click arbitrage and have been...
Top 5 Things to Test in Your PPC Campaign for the New Year
Testing, testing, always be testing. Now that the holiday season has come and gone, guess what time it is? Testing time! Some of you even...
Where ‘o Where did my AdWords Reports Go?
It’s finally happened, the reports center is gone in AdWords and we are all reeling in horror right? Oh, Halloween was last weekend. Never mind....
Using AdWords to Test Key Phrase Overall Traffic
I recently wrote a post over at SEOmoz talking about how to forecast key phrase traffic. And when I say traffic, I mean the pool...
Back in the Olden Days of PPC
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work...
Are PPCers a Dying Breed?
I realized in the past few weeks that I am having a hard time keeping up with the new releases in Google AdWords. They are...
Playing PPC Catch Up: Microsoft AdCenter
Taking a look at the history of PPC and comparing it with today’s market, you can see the complete 180 that the space has taken....
New AdWords Features Explained
Here is a look at some of my new favorite features in Google AdWords. I’ll review IP Exclusion, Traffic Estimator Beta, and Search Funnels. IP...
Penalties, Bans, and Paid Search
There are numerous posts on PPC vs SEO, who gets more money, and all that mumbo jumbo. To me, it’s right up there with “SEO...
Difficulties in Starting an MCC Account
Update from the Google Communications team representative: “We recently experienced a technical issue in which some advertisers were having difficulty creating an AdWords My Client...
How to Measure Branding PPC Campaigns
Rule #1 in every paid search campaign (PPC) is Identify and Track a Measurable Conversion. For 95% of campaigns this is a must, but there...
Organization Is the #1 Tip for PPC
When people ask what the best tips are for PPC, they assume the answer is some tool for bid management, trick in writing ads, or...
How to Add and Subtract Clients from AdWords My Client Center
Since earlier in the month we covered how to build a My Client Center, it’s time to go over the next easiest step in owning...
3 Google AdWords Reports That Will Get You a Raise
Let’s face it executives love reports. If you work in-house, your VP or Director of Sales/Marketing just wants to see that everything is going well....
Sending Customized Reports in Google AdWords
We all know the drill, getting called in to talk with the CEO and some senior VP because they want to know the “status” of...
Start a Google AdWords My Client Center in 2 Easy Steps
Try this scenario; I think a lot of you know this one. An SEM gets laid off or fed up with their current employer and...