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Announcements from Google I/O & More Digital Marketing News [PODCAST]
The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins.
About
Katie Gaisser is a digital marketing coordinator at Cypress North & producer of Marketing O’Clock, on the Search Engine Journal Podcast Network. Marketing O’Clock is a weekly news show where real-life marketers unpack the latest updates in the world of SEO, PPC, and social media with plenty of puns along the way. She specializes in content creation, social media marketing, and paid digital advertising.
Articles
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/03/mot_3-30-21_sej-606327c7f16b5-760x400.webp)
Lead Generation Ads: A How-To (& Why) [Podcast]
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-26-21_sej-605de03c800e6-760x400.webp)
Zero Click Search Drama & Other Digital Marketing News [PODCAST]
The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-12-21_sej-604b79226b3d3-760x400.webp)
Pinterest’s New Feature & Tools, Plus Digital Marketing News [PODCAST]
The Marketing O’Clock team takes a look at Pinterest’s new advertising tools, discusses Google Ads’ recent API release, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-5-21_sej-604241cc24c60-760x400.webp)
Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team discusses Twitter’s upcoming features, Instagram’s Live Rooms, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-12-21_sej-6026955f60636-760x400.webp)
Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-5-21_sej-601d50ab0cba0-760x400.webp)
YouTube’s Bite-Size “Clips” Rolls Out In Beta & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team explores YouTube’s latest feature, Clips, Google’s keyword match type consolidation, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-29-21_sej-601368d0f0f77-760x400.webp)
Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-22-21_sej-600b0a0e7774b-760x400.webp)
New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]
The Marketing O’Clock team looks at new data from the 2020 Facebook boycott, workarounds to see data in Google Ads Smart Shopping campaigns, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-15-21_sej-6001ab9994dcf-760x400.webp)
Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]
The Marketing O’Clock team talks about identity verification for Google Ads, what data publishers see with Google News reporting on Google Search Console, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-8-21_sej-5ff86365ee01b-760x400.webp)
Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team takes a look at the new US launch of Google’s Question Hub, YouTube’s rise to prominence in Google News, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-1-21_sej-5ff39a58484c0-760x400.webp)
Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team dives into Google’s plans for passage-based ranking, TikTok and Instagram Reel’s entrance into Google Discover, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/12/moc_12-18-20_sej-5fdc29a0d3eaf-760x400.webp)
Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]
This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more!